EMT Case Study: Silicone Cell Phone Wallet with Stand (Kick Stand)

Purposes: Perfect for travel, a night on the town or sporting events. The Silicone Cell Phone Wallet with Stand (Kick Stand) holds credit cards, business cards, hotel keys and more in landscape or Portrait perspective.

Market: Financial

Objective: To provide customers who are starting a new premium checking and/or savings account an affordable promotional product to brand the financial institution and a new online application that would allow anyone to do everything from cash checks to transfer money from a smart phone.

Strategy: A major banking institution launched a mobile application revision and also wanted to provide a gift to their premium checking and savings account members. The item needed to be small enough to fit into the introductory folder/envelope that would be handed out or mailed after a new premium account was opened. Overall, even though the bank was regularly providing new functionality to the application—such as simplified navigation menu and request replacement debit or credit cards, it would seem that an alarmingly number of bank customers were taking advantage of the new phone application. Just one month after the bank began passing out the cell phone wallet with kick stand, the application saw an 15% increase in users just the first month. In addition to this, the colorful stand is also very practical and the imprint very noticeable.

  • Landscape or Portrait viewing with kickstand
  • Portable stand  can be used on any flat surface and easily
  • Production time: 3 weeks
  • Securely holds up to 3 credit cards, a drivers’ license or business cards
  • Stock colors include pink, light blue, white and black. Custom colors available.
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