Case Study: PitchFix® Hat Clip

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Published on: August 15, 2014

Purposes: Colorful, practical, and unique, PitchFix’s® new hat clips are an affordable promotional product. It’s the ideal product for any golfer, golf tournament participant, or corporate event.

Market: Fast Food Restaurant Chain hosts a three-day golf and resort experience including A-list entertainment and PGA player appearances, and culminates in a competitive round featuring  professional head coaches and celebrities vying for a scholarship purse of over $500,000.

Objective: To raise brand awareness with a practical promotional product that the cameras would capture frequently throughout the event.  The additional proceeds from the event benefit other charities created by the fast food restaurant chain.

Strategy: By handing out this colorful, modern and practical gift to golfers, not only would the cameras gravitate towards the faces and heads of golfers, but the branding would be very subtle. Although the branding initiative was very difficult to track, website hits did spike to a 20% increase in traffic. In addition, overall revenue for the fast food chain went up 11% in the quarter that the golf tournament was held.

•    Titanium treated stainless steel
•    Anti-Scratch and Anti-Rust
•    Rubberized ABS top
•    Comes with a personalized removable ball marker
•    Available in 10 colors

PitchFix Hat Clip

 

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