Case Study: PitchFix® Hybrid

Case Study:  PitchFix® Hybrid

Purposes: The PitchFix® Hybrid is the best golf divot tool on the market. Not only does it come in 19 colorful hues, it’s affordable, light-weight, and has switchblade functionality. A golf divot tool is used for repairing your ball mark on the green—also known as pitch mark. With PitchFix® Hybrid: Simply press the button and the fork will release itself from the handle—like a switchblade. When you’re done repairing your pitch mark just press the button once more and fold the fork back into the handle.

Market: Spirits

Objective: A successful global beer company chose to donate PitchFix® Hybrid Gift Sets to registered golf players for a golf tournament that was held each year to raise funds for heart disease. Registration and sponsorship opportunities were available—in addition, companies could donate branded golf accessories to golf tournament participants.

Strategy: The Heart Disease Foundation was selected by the world renowned beer company, because, “it’s a great foundation—not because studies claim that their dry stout beer can actually be beneficial to the heart.” Researchers found that “antioxidant compounds in the beer, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.” This branding opportunity allowed the beer manufacturer to raise awareness about heart disease, indirectly associate their brand name with the cause, and do something valuable in the community. The next month, the company’s website experienced a 22.3% increase in traffic.

  • Features
    • Available in 19 Color combinations
    • Switchblade function
    • Removable Ball Marker
    • Light Weight
    • Soft Touch

 

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