Case Study: PitchFix AlignMee

Purposes: The PitchFix AlignMee is a fun tool to help align your putt, while also promoting your business with a large 1.5” imprint area! The AlignMee can be used by practically any industry that works with golf and for any age group.

Market: Technology

Objective: To increase corporate reputation by making people associate their company with a good cause and increase awareness for a current cause.

Strategy: After hearing about a spontaneous golf outing to raise money for disaster relief in Nepal, the large technology company located outside San Francisco wanted to help donate money to the cause, and help out with the event. They donated the PitchFix AlignMee to provide a fun useful tool for all the golfers who participated. People loved using the tool and continued to use it into the future.

Results: Not only did the event help raise over $43,000 for disaster relief, but local companies started to associate the brand with good values. They saw a quick spike in sales, and were acknowledged by the local news for all of their help.

 

 

PitchFix AlignMee

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