Case Study: White Snowflake Die Cast Christmas Ornament

Purposes: The White Showflake Die Cast Christmas Ornament is a beautiful, bright affordable holiday gift that comes in a decorative holiday envelope that allows for personalization. Perfect for clients, employees or sponsor gifts, the white finish pops against Christmas Trees and Holiday décor, and beautifully frames logos for many holiday seasons.

Market: Financial/Insurance

Objective: Increase brand loyalty, policy holder retention,  and show customers appreciation

Strategy:  A large insurance company sought rate increases of 33% stating the reason for the increase was new customers under the Affordable Care Act turned out to be sicker than expected. The new rate increases would be for the following year and would affect all policy holders. On average national insurance companies increased rates from 20-40%, so the rate increase was anticipated, but transitioning customers into the increase involved some finesse and branding. Part of the retention campaign was to send out personalized holiday ornaments for Tier one customers in an effort to show customer appreciation.

Results: The customers loved the holiday ornament campaign. Just over 87% of the people who received the rate increase stayed on as current customers through July of the following year. The brand’s name grew stronger and the company saw the effects of the campaign throughout the year.

Features:

  • Unique decorated envelope packaging
  • Imprint area: 1″ round., silver metallic hanging cord
  • Approximately 3”tall” with intricate pierced details
  • High gloss also available
  • 6 days standard, 5 day rush with epoxy, 3 day rush without epoxy domed imprint
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