New Case Study: Crystal Key Tags

Purposes:

2-D or 3-D crystal key tags with Red, green or blue internal led light complete with upscale nickel plated key ring, light up a dark entryway. The stock shape is rectangular, and the imprint can be etched in the crystal, on the crystal, or both. This gift comes in a deluxe packaging, so it’s perfect for gift-giving, trade shows, and business gifts.

Market: Education

Objective: Shine a light on a very serious issue, and provide an affordable, but practical promotional product to be part of a gift bag conference attendees were receiving.

Strategy: A conference was planned on a state college campus by the state’s Human Trafficking Task Force in an effort to “shine a light” on human trafficking.” The cost to attend the conference was $125. After the event, each attendee of the conference received a gift bag full of contact information, souvenirs, and marketing collateral.  The symbolic, but practical crystal key tag was selected for the promotional bag, because it went the theme of “shining a light” on a serious issue.

Results:  In the conference, one speaker used the promotional item to start a social media campaign. All of the attendees were asked to pose with the crystal key tag and post a selfie on the taskforce’s Facebook page. Approximately 749 people posted on a selfie with the light on, to bring this very serious issue into the light. The Facebook page gained 204 additional likes, and several people inquired on how and where to get the key tag to help “shine a light on human trafficking in Michigan.”
 

  • On/off switch to conserve replaceable battery
  • Stock rectangular shape, with a 2D or 3D imprint etched in the crystal, on the crystal, or both
  • Production time: 15 working days
  • red, green and blue LED light

 

Crystal Key Tags
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