Beyond the Girl Scout: Making the Case for Embroidered Patches as the Perfect Promo

Categories: Patches
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Published on: November 15, 2016

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In an article recently featured on PPAI’s social media sites, Cassandra Report stated that embroidered patches are THE accessory at the moment, stating that “Just as enamel pins are having a fashion moment, embroidered patches too, are enjoying widespread adoption among the style-conscious. As consumers shy away from overt branding, patches lend an easy way to infuse one’s wardrobe with a distinct personal brand”

So, according to Cassandra – pins and patches are winning. Just who is this Cassandra Report? Only the leading ongoing study of emerging trends, two decades strong.

Beyond current fashion, patches have had influence in the world for thousands of years Originally stitched by hand, colored thread was woven into designs and used to mark clothing and fabrics of dignitaries, elected officials, and clergy. In 2016, patches are more prominent than ever – being used by everyone from Military, Motorcycle Clubs and Girl Scout Troops to fashion forward clothing shops, music festivals, businesses and design firms, and my personal favorite – entire online shops dedicated to adult merit badges (Yes. This is a real thing!)

Before you choose a patch for your next promotion, you should know that not all patches are created equally. Even if the embroidery is done on the same exact brand of machine, the quality of the finished product relies almost entirely on the quality of your digitized (or .dst) file. Most often, the supplier you work with digitizes your file for you. The level of attention they give to this part of the process can mean the difference between your clients happiness and utter disappointment. Choose your supplier carefully!

When it comes to the patches themselves, you have a number of options to choose from. The right patch for you and your client will depend on what their artwork looks like and what message you are trying to send. If you want the more traditional look, you can go for an embroidered patch, but if your logo has small details you might want to try a PinPointe Patch. The basic structure is the same, but an advanced method allows for the finished product to be nearly photo realistic. Should you want an actual photo, there is also a solution for that. This would be done on a sublimated patch. In this case the patch itself is sewn, but your logo or image is dyed into the fabric rather than stitched.  

At the end of the day, patches are both trendy and timeless. They are the perfect product to bring awareness to your cause or promote your brand’s message. If you do it right, you can even have a little fun in the process.

Connect with us! What questions do you have? How can we help make sure your next project wows with patches?

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