The Power of Promo

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Published on: May 30, 2017

Industry professionals are using the hashtag #powerofpromo, and for good reason! These often small products can make a big impact when used correctly.

We recently wrote a post on a patch we did for a self promotion campaign in alignment with our attendance at the PromoMarketing Power Meetings. This set of patches became coveted and meeting attendees were not only eager to perform the actions necessary to receive the patch, but as we are hearing, most of these patches made the trip home and were kept by the recipients. That’s a big deal!

Similarly, Catherine Graham of commonsku issued a challenge from the stage at skucon for the audience to write down three scary things they always wanted to do, but were too scared to do.   The challenge Catherine issued resonated with us so we decided to create something to send out to remind people of this challenge after this amazing conference. Our team developed a postcard mailer that was both visually stunning and also included something tactile, an adhesive patch with the words “Get Comfortable on the Edge” on it.  The patch was a simple, full color product that people could peel off and keep nearby as a reminder to do the things that scare them.  In addition the card included a very strong call to action, asking people to write down their three scary things and then go do them!

Some of these pieces ended up on commonsku and in other social media feeds, and are still showing up even now, almost half a year later.

One of these posts was from our friend and supporter, Charity Gibson, who posted not once, but twice.  The first photo she posted was right after the event and her three things were 1) Ride roller coasters at Six Flags, 2) Move out of State, and 3) Visit China.  In a follow-up post four months later, she posted this:

 

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Another memorable post was made by our friend Anna Henley of Spot Prints. She posted this photo and commentary:

 

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The thing I really love about posts like these are that promotional products have the ability to do so much more than just hold a logo.  A pin, a patch, or though we don’t sell them, even something as simple as branded pens, have the power to help brands share messages and tell their stories. Even more, these products have the power to help brands become a part of their clients’ stories.  When you find a way to do that, you win, and the prize is so much more than just a one-time transaction.   A win like this means you develop relationships, earn trust, and build loyalty.   THAT is the #powerofpromo!

 

Putting Our Money Where Our Mouth Is

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Published on: May 16, 2017

In a recent industry webinar it was said that as promotional products professionals, we should be our own best case studies. Sometimes in the race to sell promotional products, we forget that they are the most effective means by which to build our brand, retain current clients, and help to bring on new ones.

This got us thinking, so we decided to put our money where our mouth is!

At EMT, we have a myriad of different items available that range from personal protection and golf items to a variety of pins and patches. As a major marketing initiative, we have spent the last few years attending various PromoMarketing Power Meetings. We recently decided to get a little more strategic with the merchandise we leave behind at these meetings, and to do it in a way that really showcases not only the power of promotional products, but who we are as a company.

Who are we?

Along with being known for creating highly effective campaigns for clients that utilize both the items detailed above that we stock and also very often creating custom pieces, EMT employs a balanced culture of professionalism mixed with just the right about of envelope pushing. We are real people who, just like you, want to come to work everyday and enjoy what we do. We are sales and service people, but we are also coffee drinkers and beer drinkers. We are hard working individuals that can’t help but stand a little taller when we are commended for a job well done, and we also appreciate having a little humor infused in our days.

Playing off of these concepts when creating our new PowerMeeting leave behinds, our team came up with these. Introducing EMT Made, limited edition, PromoMarketing Power Meeting Adult Merit Badges.

EMTPowerMeetingPatchPack

We are only a couple of meetings in on our second day in San Juan, Puerto Rico, but already people are smiling when they receive them, laughing at the different sayings, proudly wearing and taking photographs of them, and vying at a chance to earn them. If there was one word that could be used to describe the effectiveness of this campaign, it would be: SUCCESS!

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Which badge in this series is your personal favorite? Do you have any events coming up that could benefit from a similar initiative? Let us brainstorm with you! Connect with us by emailing customercare@emteasy.com and we’ll get to work.

Custom projects that make you look like a total super hero? EMT makes it easy!

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