The Power of Promo

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Published on: May 30, 2017

Industry professionals are using the hashtag #powerofpromo, and for good reason! These often small products can make a big impact when used correctly.

We recently wrote a post on a patch we did for a self promotion campaign in alignment with our attendance at the PromoMarketing Power Meetings. This set of patches became coveted and meeting attendees were not only eager to perform the actions necessary to receive the patch, but as we are hearing, most of these patches made the trip home and were kept by the recipients. That’s a big deal!

Similarly, Catherine Graham of commonsku issued a challenge from the stage at skucon for the audience to write down three scary things they always wanted to do, but were too scared to do.   The challenge Catherine issued resonated with us so we decided to create something to send out to remind people of this challenge after this amazing conference. Our team developed a postcard mailer that was both visually stunning and also included something tactile, an adhesive patch with the words “Get Comfortable on the Edge” on it.  The patch was a simple, full color product that people could peel off and keep nearby as a reminder to do the things that scare them.  In addition the card included a very strong call to action, asking people to write down their three scary things and then go do them!

Some of these pieces ended up on commonsku and in other social media feeds, and are still showing up even now, almost half a year later.

One of these posts was from our friend and supporter, Charity Gibson, who posted not once, but twice.  The first photo she posted was right after the event and her three things were 1) Ride roller coasters at Six Flags, 2) Move out of State, and 3) Visit China.  In a follow-up post four months later, she posted this:

 

gibson

 

Another memorable post was made by our friend Anna Henley of Spot Prints. She posted this photo and commentary:

 

henley

 

The thing I really love about posts like these are that promotional products have the ability to do so much more than just hold a logo.  A pin, a patch, or though we don’t sell them, even something as simple as branded pens, have the power to help brands share messages and tell their stories. Even more, these products have the power to help brands become a part of their clients’ stories.  When you find a way to do that, you win, and the prize is so much more than just a one-time transaction.   A win like this means you develop relationships, earn trust, and build loyalty.   THAT is the #powerofpromo!

 

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