The Power of Promo

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Published on: May 30, 2017

Industry professionals are using the hashtag #powerofpromo, and for good reason! These often small products can make a big impact when used correctly.

We recently wrote a post on a patch we did for a self promotion campaign in alignment with our attendance at the PromoMarketing Power Meetings. This set of patches became coveted and meeting attendees were not only eager to perform the actions necessary to receive the patch, but as we are hearing, most of these patches made the trip home and were kept by the recipients. That’s a big deal!

Similarly, Catherine Graham of commonsku issued a challenge from the stage at skucon for the audience to write down three scary things they always wanted to do, but were too scared to do.   The challenge Catherine issued resonated with us so we decided to create something to send out to remind people of this challenge after this amazing conference. Our team developed a postcard mailer that was both visually stunning and also included something tactile, an adhesive patch with the words “Get Comfortable on the Edge” on it.  The patch was a simple, full color product that people could peel off and keep nearby as a reminder to do the things that scare them.  In addition the card included a very strong call to action, asking people to write down their three scary things and then go do them!

Some of these pieces ended up on commonsku and in other social media feeds, and are still showing up even now, almost half a year later.

One of these posts was from our friend and supporter, Charity Gibson, who posted not once, but twice.  The first photo she posted was right after the event and her three things were 1) Ride roller coasters at Six Flags, 2) Move out of State, and 3) Visit China.  In a follow-up post four months later, she posted this:

 

gibson

 

Another memorable post was made by our friend Anna Henley of Spot Prints. She posted this photo and commentary:

 

henley

 

The thing I really love about posts like these are that promotional products have the ability to do so much more than just hold a logo.  A pin, a patch, or though we don’t sell them, even something as simple as branded pens, have the power to help brands share messages and tell their stories. Even more, these products have the power to help brands become a part of their clients’ stories.  When you find a way to do that, you win, and the prize is so much more than just a one-time transaction.   A win like this means you develop relationships, earn trust, and build loyalty.   THAT is the #powerofpromo!

 

What Does Your skucon #EMTPatch Say About You?

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Published on: March 15, 2017

We were fortunate to be sponsors for the promotional products industry’s most disruptive educational event, skucon. And, because patches are on fire in both the retail and promotional markets we thought it fitting that custom adhesive patches be our contribution to the skucon swag bag. EMT and commonsku created five different patches with the help of the talented Tee Hamilton. These patches are representative of the different functions needed to run a successful business operation.

Did you attend skucon? If so, which patch did you snag? If not, take a look at the photo. Which one fits you?

sku-con patches

So, what exactly does your skucon #EMTPatch say about you?

 

Entrepreneur:

The entrepreneur. The dreamer. The visionary. You, my friend, are the one that has ideas and sees potential and opportunity in every situation both personally and professionally. You are filled with passion for your endeavors and often act as the catalyst to change and innovation. The idea of failure does not dishearten you, but instead provides the fuel for your brighter than the sun, “I’m going to take over the world someday” fire.

For your playlist: “I will survive” – Gloria Gaynor

 

Creative:

What people say, you see. Conversations become pictures and movies in your mind. You are able to articulate and convey brand message differently than most. You might tell the story through actual written word, or maybe you have possess the skills necessary to transform thoughts and ideas into pictures and logos. Whatever your unique skills might be, your existence in the mix is necessary because you add color and breathe life into what would otherwise be a boring world full of monotony and routine. While the world is busy building boxes and trying fit themselves into them, you are busy turning those boxes into airplanes and helping our brands take flight and soar to new heights.

For your playlist: “Yellow Submarine” – The Beatles

 

Marketing:

You can have the best tasting pie on the planet, but if no one knows about it, you aren’t going to sell any of it! You are responsible for ensuring that not only do people know about the pie, but that they feel like they can’t live without having a piece of it. You believe that your company has the best story to tell and are charged with making sure this story is heard by the greatest number of people in the shortest amount of time. A marketer is Cupid personified, armed with a bag full of your-company-branded arrows, you head into the world with the goal of helping people fall in love.

For your playlist: “Papas Got a Brand New Bag” – James Brown

 

Sales:

Ah, the closers! You arrive on the scene fueled by equal amounts of coffee and ambition. The entrepreneurs dreamed it up, the creatives brought it to life, the marketers have told the world about it, and now you get to head in to seal up the deal! Your feature-benefit game is strong and you can overcome the objections of the masses before people even have time to object. You are the relationship builder, creative problem solver, and customer-factory liaison. You are charming and full of passion and personality, and are able to think on your feet. If you’re really great at what you do, you don’t have to play the price game to get business. In your world, it’s all about value baby. Priceline negotiator ain’t got nothin’ your mad skills.

For your playlist: “Eye of the Tiger” – Survivor

 

Operations:

Operations a.k.a. The Glue that Holds it All Together. When Mr. or Mrs. Priceline Negotiator up there makes promises, it’s on you to figure out how to deliver on-time and under-budget. There’s no time in your world for unicorns and rainbows. You are the straight shooter tasked with efficiency. Systems and processes? Now that’s your jam! More often than not, you can be found behind the scenes, working long hours. Your desk is most likely piled high with orders to enter and bills to pay, which you could get to a lot more quickly if you weren’t also fighting “UPS Delivery Exception Notification” and “Why is the printer jammed again” fires. Yet still, you do what it takes to make it happen. Creatives can keep doing their thing. Marketers can keep marketing. Sales can keep selling. And the entrepreneurs can keep…well.. God only knows what they are doing by now, but thanks to you, we can all keep on keepin’ on. To the operations rockstars, you are the unsung heroes, and for this we salute you.

For your playlist: “I Got the Power” – C&C Music Factory

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Which patch did you pick, and where do you fit in the mix? Also, because inquiring minds want to know: What songs are on your power playlist?  

Need patches? EMT makes custom patches easy! Don’t just put a logo on them. Let’s work together to create a series that helps you tell your client’s brand story! Email customercare@emteasy.com for more samples, pricing, and info.

EMT’s Safe Key Pur with Bling: November 11, Popular Products Category on Commonsku

Practical and eye-catching with a large imprint area!

Perfect for…

Corporate Gifts – Fundraisers – Specialty Retailers – Organizations

Product Manufacturers – Hospitals and Wellness Centers

Registration Giveaways

Bag hangers are a unique and practical gift or giveaway item for groups or companies. Keeps belongings close, clean and safe. Purses, briefcases or shopping bags hang clear of the floor in restaurants, offices or restrooms.

  • Exquisite, highly polished nickel finish.
  • Sturdy and powerful deluxe clasp.
  • Option of with or without bling.
  • Includes full color digital imprint and epoxy dome.
  • Imprint size: 1″.
  • Custom imprint template here.
  • Deluxe gift box packaging included.
  • Production time: 8 working days. 5 working day rush service available.
  • Only available at EMT! USA Patent 7,644,900.
Safe Key Pur with Bling: Popular Product on Commonsku, November 12, 2013.

 

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