The Power of Promo

Tags: No Tags
Comments: No Comments
Published on: May 30, 2017

Industry professionals are using the hashtag #powerofpromo, and for good reason! These often small products can make a big impact when used correctly.

We recently wrote a post on a patch we did for a self promotion campaign in alignment with our attendance at the PromoMarketing Power Meetings. This set of patches became coveted and meeting attendees were not only eager to perform the actions necessary to receive the patch, but as we are hearing, most of these patches made the trip home and were kept by the recipients. That’s a big deal!

Similarly, Catherine Graham of commonsku issued a challenge from the stage at skucon for the audience to write down three scary things they always wanted to do, but were too scared to do.   The challenge Catherine issued resonated with us so we decided to create something to send out to remind people of this challenge after this amazing conference. Our team developed a postcard mailer that was both visually stunning and also included something tactile, an adhesive patch with the words “Get Comfortable on the Edge” on it.  The patch was a simple, full color product that people could peel off and keep nearby as a reminder to do the things that scare them.  In addition the card included a very strong call to action, asking people to write down their three scary things and then go do them!

Some of these pieces ended up on commonsku and in other social media feeds, and are still showing up even now, almost half a year later.

One of these posts was from our friend and supporter, Charity Gibson, who posted not once, but twice.  The first photo she posted was right after the event and her three things were 1) Ride roller coasters at Six Flags, 2) Move out of State, and 3) Visit China.  In a follow-up post four months later, she posted this:

 

gibson

 

Another memorable post was made by our friend Anna Henley of Spot Prints. She posted this photo and commentary:

 

henley

 

The thing I really love about posts like these are that promotional products have the ability to do so much more than just hold a logo.  A pin, a patch, or though we don’t sell them, even something as simple as branded pens, have the power to help brands share messages and tell their stories. Even more, these products have the power to help brands become a part of their clients’ stories.  When you find a way to do that, you win, and the prize is so much more than just a one-time transaction.   A win like this means you develop relationships, earn trust, and build loyalty.   THAT is the #powerofpromo!

 

New Case Study: Crystal Key Tags

Purposes:

2-D or 3-D crystal key tags with Red, green or blue internal led light complete with upscale nickel plated key ring, light up a dark entryway. The stock shape is rectangular, and the imprint can be etched in the crystal, on the crystal, or both. This gift comes in a deluxe packaging, so it’s perfect for gift-giving, trade shows, and business gifts.

Market: Education

Objective: Shine a light on a very serious issue, and provide an affordable, but practical promotional product to be part of a gift bag conference attendees were receiving.

Strategy: A conference was planned on a state college campus by the state’s Human Trafficking Task Force in an effort to “shine a light” on human trafficking.” The cost to attend the conference was $125. After the event, each attendee of the conference received a gift bag full of contact information, souvenirs, and marketing collateral.  The symbolic, but practical crystal key tag was selected for the promotional bag, because it went the theme of “shining a light” on a serious issue.

Results:  In the conference, one speaker used the promotional item to start a social media campaign. All of the attendees were asked to pose with the crystal key tag and post a selfie on the taskforce’s Facebook page. Approximately 749 people posted on a selfie with the light on, to bring this very serious issue into the light. The Facebook page gained 204 additional likes, and several people inquired on how and where to get the key tag to help “shine a light on human trafficking in Michigan.”
 

  • On/off switch to conserve replaceable battery
  • Stock rectangular shape, with a 2D or 3D imprint etched in the crystal, on the crystal, or both
  • Production time: 15 working days
  • red, green and blue LED light

 

Crystal Key Tags

Power Meeting in Newport Beach 2015

Here are a few of the moments captured at Power Meeting in Newport Beach.

Alyssa Gurdon with EMT poses with a drill and Holds-A-Bit

 

Left to Right: Jacque Anthony with Brand Fuel hanging out with Brian Stidham, Key Account Manager at EMT

 

Jay Albert - From World Logo at Power Meeting- Newport Beach

 

Testimonial: Viktoria Sokolova, Account Manager

Comments: No Comments
Published on: August 11, 2015

“Just wanted to reach out to you and tell you how wonderful it is for us to work with Viktoria Sokolova.  She is so helpful and prompt and our orders come out perfect every time.  Just thought you should know how much we appreciate her.”

–Brady Haines, KSE Imprints

Viktoria Sokolova, Account Manager

Testimonial: Viktoria Sokolova, Account Manager

“I cannot say enough good things about Viktoria.  Whenever I have a question, she is quick to respond.  She is always thorough, and, even though I know she’s always busy with other customers, she always makes me feel like my request, question, or order is the most important thing she has going on that day.  I truly appreciate her refreshing approach, and I look forward to doing more business with Viktoria and EMT.”

Kim Lehere, New Vistas Marketing

Viktoria Sokolova, Account Manager

Case Study: Pink Ribbon Appliques

Comments: No Comments
Published on: July 28, 2015

Purposes: The Pink Ribbon Applique is perfect for displaying your support for breast cancer awareness permanently on an accessory. With a heat seal backing, it can be easily applied to almost anything.

Market: Football

Objective: Display support for breast cancer awareness in a big-scale way.

Strategy: The football league decided for their breast cancer awareness month, they needed something to make their gloves special. The Pink ribbon applique was the perfect lightweight options to seal onto all football gloves for the month. After ordering thousands, every player in the league was proudly displaying them on their gloves.

Result: The gloves became a very popular awareness item, as they were seen over and over again for the month on TV and in person. After the month, they were donated to different groups and people who suffered from breast cancer. They not only raised awareness, but they became special memorabilia.

  • 100% thread coverage embroidered appliqués
  • Breast Cancer Awareness Pink
  • Stock shape shown. Size: 1-1/4″ hi x 5/8″ wide
  • No setup charges
  • Choice of adhesive or heat seal backing
  • Production time: 2 weeks. Rush service available

Testimonial: Steve Weinstein, President

“I have known Steve for more than a decade and can say from both my strategic business brain and from my heart, there is no one more focused and driven to provide high quality service and products for his customers than Steve and EMT.

I’ve seen Steve diversify his company and product line in order to meet the needs of a changing promotional products industry. He makes wise and innovative choices about what to add and also deduct from his product line. Although he is well known in the industry for his strong opinions on what works and what doesn’t, he is flexible enough to try  new things.

Steve knows the promotional product business. I consider him a great adviser in matters of business. But most of all I consider him a friend.”

Vicky Tirpack, Promo Marketing

Steve Weinstein, President

Brian Stidham presents in this supplier showcase

Comments: No Comments
Published on: June 9, 2015

Check Brian Stidham in this Supplier Showcase.

Case Study: Bottle Opener BOL120

Purposes: Our stock bottle openers offer quality promotional items at an affordable price in only 8 working days! They are the perfect promotional item for parties and special events, tradeshow giveaways, organizations, restaurant and bar openings, micro-breweries, etc.

Market: Bars and Lounges

Objective: To help successfully create a perfect opening night, setting the reputation for the night club into the future.

Strategy: In a place like Miami, competition among high end nightlife is high. Some say the success of the opening night can determine the club’s future in the busy city. A new night club was opening and promotion was high to create a buzz around town. They wanted not only to create a reputation for themselves, but to keep people coming. They decided to use the high quality custom bottle openers throughout the night, and gave one to everyone on their way out.

Results: Opening night was a huge success. The bar created a buzz around town and the bottle openers were popping up all over the city. They helped promote the bar for months as they were on people’s keychains, and the bar has been packed every weekend since they opened!

  • Die cast key ring with reverse side bottle opener.
  • Includes full color epoxy dome imprint (size: 7/8″ round).
  • Matte nickel finish.
  • Includes split key ring attachment
  • Production time on all of the above: 8 working days
  • 5 working day rush service available. QUR

 

BOL120

 

Case Study: PitchFix AlignMee

Purposes: The PitchFix AlignMee is a fun tool to help align your putt, while also promoting your business with a large 1.5” imprint area! The AlignMee can be used by practically any industry that works with golf and for any age group.

Market: Technology

Objective: To increase corporate reputation by making people associate their company with a good cause and increase awareness for a current cause.

Strategy: After hearing about a spontaneous golf outing to raise money for disaster relief in Nepal, the large technology company located outside San Francisco wanted to help donate money to the cause, and help out with the event. They donated the PitchFix AlignMee to provide a fun useful tool for all the golfers who participated. People loved using the tool and continued to use it into the future.

Results: Not only did the event help raise over $43,000 for disaster relief, but local companies started to associate the brand with good values. They saw a quick spike in sales, and were acknowledged by the local news for all of their help.

  • Carabineer hook easily attaches to golf bag or belt loop
  • Integrated permanent marker for marking the ball
  • Full color customized cover
  • ABS with touchable rubberized coating
  • Production time: 6 working days. 4 working day rush service available, QUR

 

 

PitchFix AlignMee
«page 1 of 2

Categories

Welcome , today is Thursday, April 26, 2018