Campaigns That Stick

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Published on: March 19, 2018

If you’ve watched any Hollywood awards shows this year, you’ve probably noticed one wardrobe accessory adorning nearly every designer dress and jacket on the red carpet.

Lapel pins!

From the Time’s Up enamel pin featured at The Golden Globes, to the orange Everytown pin worn at the Academy Awards, lapel pins and the causes they promote have been a constant this awards season.

Times Up Lapel Pin
Courtesy of timesupnow.com

While using lapel pins to promote awareness is nothing new, the lapel pin’s rise in popularity in the retail and collectors’ markets have (die) struck a resonant chord with supporters, making lapel pins the must-have fashion statement in Hollywood and beyond.

So what is it about lapel pins that captivate cause marketers and their supporters?

Eye-Catching and Effective Campaigns
With a custom lapel pin, the design can be tailored to compliment the messaging of the campaign, and spark conversation around the cause. Provocative or subtle, color filled or modestly finished, lapel pins are impossible to ignore.

Want proof?

Re-watch any red carpet interview show to see how many times the conversation turned from fashion and film, to awareness. Nearly every interview became an opportunity to divert the discussion into something more substantive, and demonstrate the wearer’s commitment to a cause.

Now, move that conversation off the red carpet and into your local coffee shop, and you’ll see why so many awareness, political, and social campaigns find grassroots promotional success with lapel pins.

Fashion-Forward Fundraising

In the business of swag, we often talk about ROI and cost of a product versus its perceived value. With custom lapel pins, campaigners are offered an economical promotional investment with a perceived value that far outweighs their cost.

Additionally, creating a brand identity around a cause or organization is as necessary for non-profits as it is for corporate marketers. The versatility of lapel pin design offers marketers the ability to tailor their message to very specific audience, and effectively engage supporters and donors. These messages live on as people wear and re-wear these pins, and as photos and videos of the events are played on television and posted online, amplifying the message even further.

By employing different metal finishes, enamel color, and enhancements (think jewels, moving parts or printed presentation cards), lapel pins can be customized to achieve any look or style – from whimsical to tailored, or playful to sophisticated. Truly, there is a lapel pin option that works for everyone.

Everytown Lapel Pin
Courtesy of everytown.org

Never mind the butterfly clutch, the real attachment is emotional.

Lapel pins have long been used in employee, volunteer, and donor programs to recognize service and achievement. One of the reasons these programs are so successful is the ability of a lapel pin to create an emotional connection between the wearer and the organization that is tangible. The emotions felt when these pins are seen and worn are tied to a person’s ideals, their identity, and their memories, and those sentimental attachments run deep. So deep, in fact, that lapel pin trading and collecting has permeated pop culture to spark lapel pin enthusiast conventions all over the world.

Few promotional tools carry the kind of longevity that lapel pins carry. Long after a pen’s ink runs dry or a calendar’s pages run out, lapel pins continue to send messages that spark emotional connections, and create call backs to memories that would otherwise be forgotten.

In short, cause marketers are drawn to lapel pins because they are a small product that pack the power to send big messages that stick!

We Woke Up Early for THIS?!

Categories: Awards, Lapel Pins, Medals
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Published on: July 10, 2017

The trophy looks different for everyone. For some, it is an intangible. The trophy is simply the satisfaction of having achieved a goal or realized a dream. For most, however, a physical object is what they are after. But why? What’s so important about a statue of a generic shape on a pedestal or piece of metal fastened to a colored ribbon?

Like most tangible objects people tend to value in life, it’s not about the object. It’s about what the object represents. In the case of military medals and pins, these relatively small objects with what is usually very plain decoration often represent a lifetime of service, incredible bravery, and inhuman sacrifice. For Girl Scouts and Boy Scouts, patches are given only when they are earned and serve as trophies for learning new skills and participating in certain experiences. Then there are runners who receive medals for finishing and/or winning races. People of all ages participate in one mile fun runs, 5ks, half and full marathons, mud runs, color runs, and even wine runs. There are also turkey trots, splash and dashes, Ragnar relays, and so many more. In any of these cases, the medals are a big deal!

Some of these medals are simple, and some are quite elaborate. Some are small, and others are quite large. Some are purely decorative, and some are actually functional, serving as bottle openers or even fidget spinners, and at the end of the day, some are simply more coveted than others. There is no mistaking the fact, however, that people love receiving them. More importantly, people love showing them off! Here’s why:

For runners, a finisher medal says so much more than I showed up on race day, started a race, and crossed a finish line. Whether the race is a short distance or a longer one, the race doesn’t start on race day. Instead, the race beging weeks, months, or, in the case of the larger marathons, years prior. Runners wake up early, spends hours a day training and can spend just as many hours recovering. They spend hundreds of dollars investing in footwear and gear, and often the same or more on race entry fees and travel. The level of preparation that goes into running a race and crossing a finish line is unparalleled. It requires patience, persistence, and discipline. Taking all of this into consideration, it’s now easy to see why runners value these pieces as they do. These medals represent a level of dedication and effort that very few are willing to put forth and when participants see the medal, a deep emotional connection that is made that extends far beyond metal and ribbon. If you are a race organizer, consider this your reminder that the pressure to produce a medal worth waking up early for, is on!

Are you wondering just how to make this happen? If so, let’s schedule a time to talk. When you’re preparing for our call, have answers to the following questions ready:

  • How many people will participate?
  • What is the demographic of the participants?
  • Are participants mostly local, or will distance travel be involved in getting to/from race?
  • Are you working within a set budget?
  • What have you done in years past, and what did people think/say?

These simple questions will help us to help you create the perfect race medal that will have finishers gleaming with pride in their Instagram posts, instead of posing like this, wondering why they got out of bed early this morning!

 

www.EMTEasy.com – We make race medals EASY!

Case Study: Pink 2-D Ribbon Lapel Pins

Case Study: Pink Ribbon Lapel Pins

Purpose: Durable and long lasting pin die struck from jewelers metal, with hand filled bold enamel colors. Size: 1.” Each pin comes with a clutch back and is individually poly bagged.

Market:  Health/Wellness

Objective: Create awareness about mammograms for Breast Cancer Awareness Month, increase social media presence, and gain new clientele.

Strategy:  A large drugstore that just opened wellness clinics in a large city hoped to increase patient intake by offering discounted mammograms for the month of October. These patients would be offered five pink ribbon lapel pins to distribute to their friends with the hopes that they too would get mammograms, and spread the word about breast cancer awareness for October. Th

Results: In the month of October, the number of mammograms performed rose over 30%. On social media, word spread and on Facebook, the company page received an additional 600 likes, in addition to hundreds of new followers on Twitter.  The campaign was a huge success giving the clinic both good publicity and increasing sales.

Features:

  • Highly Polished Gold Finish
  • 2-D
  • Immediate Shipment

 

Item #AR2, 2-D Pink Ribbon Lapel Pin

Case Study: American Flag Lapel Pin

 

Purposes: It’s more than a lapel pin, an American Flag lapel pin is a statement about your pride and dedication to your country. Our selection of American Flag Lapel Pins are perfect for any campaign, event, or giveaway.

Market: Politics

Objective: Win over voters by making them feel a sense of pride in the country and respect for the candidate.

Strategy: A well-known politician in Ohio decided to run for senator. He was running on a platform about restoring the American dream. It was all about making people feel pride in their country once again. He decided to order thousands of American Flag lapel pins and hand them out to anyway and everyone he spoke to.

Result: After months of rallies, debates, and events, the politician gained a lot of traction and won the election. People felt a certain closeness to him because of the lapel pins and a feeling of pride in their vote and their country.

  • Die struck U.S. flag lapel pin
  • Highly polished gold metal finish with three soft enamel colors
  • Includes butterfly clutch
  • Size: 7/8″
  • In stock for fast delivery
American Flag Lapel Pin

Spread the Word: October is Breast Cancer Awareness Month

EMT is the Distributor’s Choice

Lapel Pins: Fast, Easy and USA-Made

 

Completely New Packaging Idea for Lapel Pins

*Additional cost for Pin Pockets™ on USA Made lapel pins

Veterans Day: Immediate Shipping

Immediate Shipping on all patriotic in stock items.

How EMT and Promotional Product Distributors Spread the Word: October is Breast Cancer Awareness Month

Spreading the word on Breast Cancer Awareness: Lia Acres is committed to the cause.

“Sorry for the late response as I have been absent from the office for a short period. However, I would like to thank you for delivering the sample pins for our company to distribute.  Please see attached for the picture display of the sample pins along with custom-made cards before delivery to 20 of our customers. These pins were mailed out so there are no pictures of distribution.

Thank you once again for letting us be a part of spreading this awareness.”

— Lia Acres, FrankHill Limited

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