Putting Our Money Where Our Mouth Is

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Published on: May 16, 2017

In a recent industry webinar it was said that as promotional products professionals, we should be our own best case studies. Sometimes in the race to sell promotional products, we forget that they are the most effective means by which to build our brand, retain current clients, and help to bring on new ones.

This got us thinking, so we decided to put our money where our mouth is!

At EMT, we have a myriad of different items available that range from personal protection and golf items to a variety of pins and patches. As a major marketing initiative, we have spent the last few years attending various PromoMarketing Power Meetings. We recently decided to get a little more strategic with the merchandise we leave behind at these meetings, and to do it in a way that really showcases not only the power of promotional products, but who we are as a company.

Who are we?

Along with being known for creating highly effective campaigns for clients that utilize both the items detailed above that we stock and also very often creating custom pieces, EMT employs a balanced culture of professionalism mixed with just the right about of envelope pushing. We are real people who, just like you, want to come to work everyday and enjoy what we do. We are sales and service people, but we are also coffee drinkers and beer drinkers. We are hard working individuals that can’t help but stand a little taller when we are commended for a job well done, and we also appreciate having a little humor infused in our days.

Playing off of these concepts when creating our new PowerMeeting leave behinds, our team came up with these. Introducing EMT Made, limited edition, PromoMarketing Power Meeting Adult Merit Badges.

EMTPowerMeetingPatchPack

We are only a couple of meetings in on our second day in San Juan, Puerto Rico, but already people are smiling when they receive them, laughing at the different sayings, proudly wearing and taking photographs of them, and vying at a chance to earn them. If there was one word that could be used to describe the effectiveness of this campaign, it would be: SUCCESS!

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Which badge in this series is your personal favorite? Do you have any events coming up that could benefit from a similar initiative? Let us brainstorm with you! Connect with us by emailing customercare@emteasy.com and we’ll get to work.

Custom projects that make you look like a total super hero? EMT makes it easy!

What Does Your skucon #EMTPatch Say About You?

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Published on: March 15, 2017

We were fortunate to be sponsors for the promotional products industry’s most disruptive educational event, skucon. And, because patches are on fire in both the retail and promotional markets we thought it fitting that custom adhesive patches be our contribution to the skucon swag bag. EMT and commonsku created five different patches with the help of the talented Tee Hamilton. These patches are representative of the different functions needed to run a successful business operation.

Did you attend skucon? If so, which patch did you snag? If not, take a look at the photo. Which one fits you?

sku-con patches

So, what exactly does your skucon #EMTPatch say about you?

 

Entrepreneur:

The entrepreneur. The dreamer. The visionary. You, my friend, are the one that has ideas and sees potential and opportunity in every situation both personally and professionally. You are filled with passion for your endeavors and often act as the catalyst to change and innovation. The idea of failure does not dishearten you, but instead provides the fuel for your brighter than the sun, “I’m going to take over the world someday” fire.

For your playlist: “I will survive” – Gloria Gaynor

 

Creative:

What people say, you see. Conversations become pictures and movies in your mind. You are able to articulate and convey brand message differently than most. You might tell the story through actual written word, or maybe you have possess the skills necessary to transform thoughts and ideas into pictures and logos. Whatever your unique skills might be, your existence in the mix is necessary because you add color and breathe life into what would otherwise be a boring world full of monotony and routine. While the world is busy building boxes and trying fit themselves into them, you are busy turning those boxes into airplanes and helping our brands take flight and soar to new heights.

For your playlist: “Yellow Submarine” – The Beatles

 

Marketing:

You can have the best tasting pie on the planet, but if no one knows about it, you aren’t going to sell any of it! You are responsible for ensuring that not only do people know about the pie, but that they feel like they can’t live without having a piece of it. You believe that your company has the best story to tell and are charged with making sure this story is heard by the greatest number of people in the shortest amount of time. A marketer is Cupid personified, armed with a bag full of your-company-branded arrows, you head into the world with the goal of helping people fall in love.

For your playlist: “Papas Got a Brand New Bag” – James Brown

 

Sales:

Ah, the closers! You arrive on the scene fueled by equal amounts of coffee and ambition. The entrepreneurs dreamed it up, the creatives brought it to life, the marketers have told the world about it, and now you get to head in to seal up the deal! Your feature-benefit game is strong and you can overcome the objections of the masses before people even have time to object. You are the relationship builder, creative problem solver, and customer-factory liaison. You are charming and full of passion and personality, and are able to think on your feet. If you’re really great at what you do, you don’t have to play the price game to get business. In your world, it’s all about value baby. Priceline negotiator ain’t got nothin’ your mad skills.

For your playlist: “Eye of the Tiger” – Survivor

 

Operations:

Operations a.k.a. The Glue that Holds it All Together. When Mr. or Mrs. Priceline Negotiator up there makes promises, it’s on you to figure out how to deliver on-time and under-budget. There’s no time in your world for unicorns and rainbows. You are the straight shooter tasked with efficiency. Systems and processes? Now that’s your jam! More often than not, you can be found behind the scenes, working long hours. Your desk is most likely piled high with orders to enter and bills to pay, which you could get to a lot more quickly if you weren’t also fighting “UPS Delivery Exception Notification” and “Why is the printer jammed again” fires. Yet still, you do what it takes to make it happen. Creatives can keep doing their thing. Marketers can keep marketing. Sales can keep selling. And the entrepreneurs can keep…well.. God only knows what they are doing by now, but thanks to you, we can all keep on keepin’ on. To the operations rockstars, you are the unsung heroes, and for this we salute you.

For your playlist: “I Got the Power” – C&C Music Factory

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Which patch did you pick, and where do you fit in the mix? Also, because inquiring minds want to know: What songs are on your power playlist?  

Need patches? EMT makes custom patches easy! Don’t just put a logo on them. Let’s work together to create a series that helps you tell your client’s brand story! Email customercare@emteasy.com for more samples, pricing, and info.

Beyond the Girl Scout: Making the Case for Embroidered Patches as the Perfect Promo

Categories: Patches
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Published on: November 15, 2016

lifeisbeautiful

In an article recently featured on PPAI’s social media sites, Cassandra Report stated that embroidered patches are THE accessory at the moment, stating that “Just as enamel pins are having a fashion moment, embroidered patches too, are enjoying widespread adoption among the style-conscious. As consumers shy away from overt branding, patches lend an easy way to infuse one’s wardrobe with a distinct personal brand”

So, according to Cassandra – pins and patches are winning. Just who is this Cassandra Report? Only the leading ongoing study of emerging trends, two decades strong.

Beyond current fashion, patches have had influence in the world for thousands of years Originally stitched by hand, colored thread was woven into designs and used to mark clothing and fabrics of dignitaries, elected officials, and clergy. In 2016, patches are more prominent than ever – being used by everyone from Military, Motorcycle Clubs and Girl Scout Troops to fashion forward clothing shops, music festivals, businesses and design firms, and my personal favorite – entire online shops dedicated to adult merit badges (Yes. This is a real thing!)

Before you choose a patch for your next promotion, you should know that not all patches are created equally. Even if the embroidery is done on the same exact brand of machine, the quality of the finished product relies almost entirely on the quality of your digitized (or .dst) file. Most often, the supplier you work with digitizes your file for you. The level of attention they give to this part of the process can mean the difference between your clients happiness and utter disappointment. Choose your supplier carefully!

When it comes to the patches themselves, you have a number of options to choose from. The right patch for you and your client will depend on what their artwork looks like and what message you are trying to send. If you want the more traditional look, you can go for an embroidered patch, but if your logo has small details you might want to try a PinPointe Patch. The basic structure is the same, but an advanced method allows for the finished product to be nearly photo realistic. Should you want an actual photo, there is also a solution for that. This would be done on a sublimated patch. In this case the patch itself is sewn, but your logo or image is dyed into the fabric rather than stitched.  

At the end of the day, patches are both trendy and timeless. They are the perfect product to bring awareness to your cause or promote your brand’s message. If you do it right, you can even have a little fun in the process.

Connect with us! What questions do you have? How can we help make sure your next project wows with patches?

Veterans Day: Immediate Shipping

Immediate Shipping on all patriotic in stock items.

Red, White and Blue for Veteran’s Day! Immediate Shipping.

According to Wikipedia: Veterans Day is an official United States holiday that honors people who have served in the U.S. Armed Forces, also known as veterans. It is a federal holiday that is observed on November 11. It coincides with other holidays such as Armistice Day and Remembrance Day, which are celebrated in other parts of the world and also mark the anniversary of the end of World War I. (Major hostilities of World War I were formally ended at the 11th hour of the 11th day of the 11th month of 1918, when the Armistice with Germany went into effect.)

Veterans Day is not to be confused with Memorial Day; Veterans Day celebrates the service of all U.S. military veterans, while Memorial Day is a day of remembering the men and women who died while serving.[1]

Most sources spell Veterans as a simple plural without a possessive apostrophe (Veteran’s or Veterans’).

New Case Study: Embroidered Patches

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Published on: August 29, 2014

Purposes: Embroidered patches come custom to fit the shape, size, color and detail of your company’s logo. The patches provide a classic and sturdy product for promotional purposes.

Market: College Graduates

Objective: A reputable university was interested in a classic way to promote their school and congratulate each year’s graduating class.

Strategy: For the past decade, the criminal justice school gave this patch to their graduates as a way to always show off their alma mater. The patch is simple enough to stick onto any law enforcement jacket or shirt in the future. It shows pride for their school and gives people in the area a feeling of comfort knowing the excellent school they graduated from. The patches have also promoted the school to aspiring law enforcement officers and the school’s enrollment has increased by 12% since last year.

•    Up to 7 thread colors included
•    Choice of over 70 twill colors. Includes merrowed border
•    Intricate shapes, laser cut or sizes over 5”
•    Heat seal backing available.
•    Production time: 2 weeks. Rush service available

PinPointe™ Patches: Finally you can have the best of both worlds in one patch…

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Published on: August 4, 2014

Producing a Colorful Patch Just Got A Lot Easier!

Unique new process features full color image details combined with the richness and texture of embroidery. The best of both imprint processes in one durable, washable patch!

The dimensional appearance and rich texture and weight of stitched patches
The color gradation and sharp details of full color sublimated patches
Custom shape and unlimited sublimated colors
No setup charges!
100% thread coverage
Fast 3 week production
Larger sizes and quantities available, contact factory for special pricing
To determine patch size for pricing: LENGTH PLUS WIDTH DIVIDED BY 2
(Example: 2″ x 4″ patch is figured (2 + 4) divided by 2 = 3″ size)

Case Study: Embroidery Patches

Purposes: Embroidered patches come completely custom to fit the shape, size, color and detail of your company’s logo. The patches provide a classic and sturdy product for promotional purposes.

Market: Transportation, the green initiative

Objective: This patch was part of a large city’s efforts to reduce their carbon emissions, clear up the air, and reduce traffic in one of the purest parts of the county.

Strategy: The city had seen an increase in traffic and pollution over the past few years, and wanted to promote a new bicycling campaign. After increasing the amount of bike paths, officials handed embroidered patches out to bicyclist to spread support for the cause. As more of these patches showed up around the city, fewer cars did as well. After a few years, the city saw cleaner air, and the amount of daily bicyclists increased from 2.6% to 7.3%!

  • NO SETUP CHARGES!
  • Up to 7 thread colors included
  • Choice of over 70 twill colors. Includes merrowed border
  • To determine patch size for pricing: LENGTH PLUS WIDTH DIVIDED BY 2
    (Example: 2″ x 4″ patch is figured (2 + 4) divided by 2 = 3″ size)
  • Intricate shapes, laser cut or sizes over 5”
  • Heat seal backing available.
  • Production time: 2 weeks. Rush service available

 

EMT Case Study: Embroidered Patches

  • Up to 7 thread colors included
  • Choice of over 70 twill colors. Includes merrowed border
  • Intricate shapes, laser cut or sizes over 5”
  • Heat seal backing available.
  • Production time: 2 weeks. Rush service available

Purposes: Embroidered patches come completely custom to fit the shape, size, color and detail of your company’s logo. The patches provide a classic and sturdy product for promotional purposes.

Market: Transportation, the green initiative

Objective: This patch was part of a large city’s efforts to reduce their carbon emissions, clear up the air, and reduce traffic in one of the purest parts of the county.

Strategy: The city had seen an increase in traffic and dirty air over the past few years, and wanted to promote a new bicycling campaign. After increasing the amount of bike paths, they handed these patches out to bicyclists to spread support for the cause. As more of these patches showed up around the city, fewer cars did as well. After a few years, the city saw cleaner air, and the amount of daily bicyclists increased from 2.6% to 7.3% as part of the Bicycle Project Campaign.

EMT Selfie Submission: Lisa D. Wright, Attorney, Author & Accessory Designer, Attorney Bling

Lisa D. Write, Attorney, Author & Accessory Designer
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