The Lasting Impact of Promotional Products

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Published on: March 29, 2018

We send and give out a lot of product samples. A LOT of samples. We send them off into the promotional products universe, hoping they’ll spread the word about EMT’s branding solutions, and generate memorable and meaningful sales for our customers.

But every so often–like a message in a bottle–one finds its way back to us with a story to tell.

Recently, we ran into a distributor who had one of our early Phone Loop Petite Loops on her cell phone. And after 3 long years, countless miles, and one thwarted phone snatching in Paris, this thing had taken one heck of a beating.

However, despite a few bruises, this little promo was still going strong. Talk about durability!

Examples like this show you the power that great promo products have to deliver brand messages that stand the test of time.

And of course we were happy to provide our customer with a fresh, new replacement sample, and send this grizzled promo into a well-deserved retirement.

 

Campaigns That Stick

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Published on: March 19, 2018

If you’ve watched any Hollywood awards shows this year, you’ve probably noticed one wardrobe accessory adorning nearly every designer dress and jacket on the red carpet.

Lapel pins!

From the Time’s Up enamel pin featured at The Golden Globes, to the orange Everytown pin worn at the Academy Awards, lapel pins and the causes they promote have been a constant this awards season.

Times Up Lapel Pin
Courtesy of timesupnow.com

While using lapel pins to promote awareness is nothing new, the lapel pin’s rise in popularity in the retail and collectors’ markets have (die) struck a resonant chord with supporters, making lapel pins the must-have fashion statement in Hollywood and beyond.

So what is it about lapel pins that captivate cause marketers and their supporters?

Eye-Catching and Effective Campaigns
With a custom lapel pin, the design can be tailored to compliment the messaging of the campaign, and spark conversation around the cause. Provocative or subtle, color filled or modestly finished, lapel pins are impossible to ignore.

Want proof?

Re-watch any red carpet interview show to see how many times the conversation turned from fashion and film, to awareness. Nearly every interview became an opportunity to divert the discussion into something more substantive, and demonstrate the wearer’s commitment to a cause.

Now, move that conversation off the red carpet and into your local coffee shop, and you’ll see why so many awareness, political, and social campaigns find grassroots promotional success with lapel pins.

Fashion-Forward Fundraising

In the business of swag, we often talk about ROI and cost of a product versus its perceived value. With custom lapel pins, campaigners are offered an economical promotional investment with a perceived value that far outweighs their cost.

Additionally, creating a brand identity around a cause or organization is as necessary for non-profits as it is for corporate marketers. The versatility of lapel pin design offers marketers the ability to tailor their message to very specific audience, and effectively engage supporters and donors. These messages live on as people wear and re-wear these pins, and as photos and videos of the events are played on television and posted online, amplifying the message even further.

By employing different metal finishes, enamel color, and enhancements (think jewels, moving parts or printed presentation cards), lapel pins can be customized to achieve any look or style – from whimsical to tailored, or playful to sophisticated. Truly, there is a lapel pin option that works for everyone.

Everytown Lapel Pin
Courtesy of everytown.org

Never mind the butterfly clutch, the real attachment is emotional.

Lapel pins have long been used in employee, volunteer, and donor programs to recognize service and achievement. One of the reasons these programs are so successful is the ability of a lapel pin to create an emotional connection between the wearer and the organization that is tangible. The emotions felt when these pins are seen and worn are tied to a person’s ideals, their identity, and their memories, and those sentimental attachments run deep. So deep, in fact, that lapel pin trading and collecting has permeated pop culture to spark lapel pin enthusiast conventions all over the world.

Few promotional tools carry the kind of longevity that lapel pins carry. Long after a pen’s ink runs dry or a calendar’s pages run out, lapel pins continue to send messages that spark emotional connections, and create call backs to memories that would otherwise be forgotten.

In short, cause marketers are drawn to lapel pins because they are a small product that pack the power to send big messages that stick!

Parks and Recs

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Published on: June 19, 2017

July is Parks and Recreation Month and the NRPA is working to get people to “discover the power of play and adventure.”

In an age where people spend such an exorbitant amount of time connected to technology, we want to help your clients and their brands promote this concept of play and helping people enjoy the great outdoors!

One way that people of all ages enjoy the great outdoors is bicycling.  We have an entire section of products dedicated solely to bicycling. The best thing about these products is that they aren’t just good for distance cyclists. These products can be used every day, by people of every age.  In addition, the ability to imprint in full cover on the entire surface of our helmet and seat covers means that your client can display messages and important reminders about bicycle and/or outdoor safety.  Printing messages in addition to a logo helps recipients relate to your brand and the values it represents.

Take a look at the flyer below and the products that we have available for your clients to brand.  Can we provide you with a sample or a mock-up?  If so, follow the link below the image to put in your request and one of our team members will get that done for you right away.

See something your clients will love? Order a sample today! Click here.

In Memory of Steve Weinstein

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Published on: June 7, 2017

It is with deep sadness that we announce the death of our founder, Steve Weinstein.  Steve succumbed to his decades-long battle with multiple illnesses on May 29, 2017.  Despite his illnesses, Steve was dedicated to the growth of EMT, its employees and his customers.

Steve’s knowledge and work ethic lives in his management team and employees.  Toward the end, he worked tirelessly to transition his role to his team, led by COO Phil Saks.

“While mourning the passing of our leader, we will honor him by continuing to move forward and grow the business just as Steve would have wanted. Every one of us at EMT is dedicated to continuing Steve’s business legacy and working with you to provide our quality products.”

We appreciate your continued business and support as we move forward.

Sincerely,
Phillip Saks, Chief Operating Officer

EMT Introduces New Golf N Brew – Single Prong Divot Tool With Belt Clip & Bottle Opener

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Published on: March 17, 2017

 

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FOR IMMEDIATE RELEASE

Contact Information:
Destiny Loyd

EMT (asi/52263   UPIC: EMTEASY)

7998 Georgetown Road

Suite 200

Indianapolis, IN 46268

(317) 803-2400
marketing@emteasy.com

 

Indianapolis, IN – EMT (asi/52263) unveils one of the newest additions to its product line, the Golf N Brew™ divot tool.  This product features a single pronged divot tool with a magnetic base, custom full color ball marker and bottle opener functionality.    The polished black nickel finished tool also comes with a sleek belt clip for easy access. 

The Golf N Brew™ is small in size and can clip on to your belt loop or bag conveniently.  The base is magnetized to hold the full color poly dome 1” diameter ball marker.  The black nickel finish comes standard with are other metal finishes available (QUR).   Production time is 6 working days with 3 Day Rush service available.

“The Golf N Brew™ is designed to not only offer functionality to the golfer but with the grounds keeper in mind as well” said Destiny Loyd Marketing Manager. “It has been documented that more grounds keepers prefer the single divot tool as it allows faster recovery of the damaged turf. Couple that with the size and accessibility of this tool, golfers and golf courses won’t be the same without the Golf N Brew™.”

About EMT

EMT, based in Indianapolis, Indiana, is a manufacturer of emblematic jewelry, awards and other promotional products. For more information, visit www.emteasy.com or contact Destiny Loyd at (317) 803-2400. A copy of EMT’s catalog can be downloaded from the same website, or contact EMT by email or phone for a hard copy.

 

EMT Introduces New Multifunctional Tool Bike N Brew

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Published on: March 10, 2017

bnbpic

FOR IMMEDIATE RELEASE

Contact Information:
Destiny Loyd
EMT (asi/52263 UPIC: EMTEASY)
7998 Georgetown Road
Suite 200
Indianapolis, IN 46268
(317) 803-2400
marketing@emteasy.com

EMT Introduces New Multifunctional Tool Bike N Brew
Compact New Product for the Bike and Beer Enthusiast

Indianapolis, IN – EMT (asi/52263) introduces its newest innovation, the Bike N Brew™ multifunctional tool. With the beer and bike enthusiast in mind, the Bike N Brew allows the user to fix many common problems, including thirst! This multifaceted tool is made up of 10 features:

• 4-position wrench
• Bottle opener
• Ruler
• Keychain hole
• 2 flat screwdrivers
• Bit wrench

The Bike N Brew fits in your pocket, is easy to access and bails the user out of all kinds of hurt. This tool is machined from high grade stainless steel material and carries a full color poly dome imprint. The Bike N Brew is 2.75” x .875” the perfect hand held multi-tool.
“The Bike N Brew multifunction tool is designed to be useful in many situations. The user can be prepared for the unexpected with this tool” said Destiny Loyd, Marketing Manager. “From opening a cold bottled drink to tightening the brakes on your bike, the Bike N Brew makes you the hero every time.”

About EMT
EMT, based in Indianapolis, Indiana, is a manufacturer of emblematic jewelry, awards and other promotional products. For more information, visit www.emteasy.com or contact Destiny Loyd at (317) 803-2400. A copy of EMT’s catalog can be downloaded from the same website, or contact EMT by email or phone for a hard copy.

CASE STUDY: Minnesota Vikings Ring of Honor Crest

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Published on: December 8, 2016

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The Minnesota Vikings Ring of Honor recognizes Vikings legendary veteran players for their contributions to the team both on and off the field.  EMT had the extreme privilege of creating the crest that adorns this year’s blazer. These blazers were presented in the Vikings new stadium.  An article on the Vikings website features videos and shares some of the history that led these greats to this moment in time.

To the average Joe this might look like just another jacket. And really, it is. However add these gold crests, and these simple purple jackets now symbolize a lifetime of achievement. A simple piece of clothing acts not only as a tangible token of the team’s appreciation for their part in the Minnesota Vikings story, but held within each thread are the memories of two-a-day practices, and hall of fame worthy plays as well as never-ending friendships and legacies that will not soon be forgotten.

Billboards are great for a moment, a YouTube video or post on social media is good when the power is on and the Internet connection is strong, and a pen is great until the ink runs dry. However, the look on the faces of these football legends when upon receiving their new wearable trophy says more than words ever really can or will. The thought that a simple embroidered crest could encapsulate so many memories and provoke so much emotion? Ah, yes. THAT is the power of promo!

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Do you have a project that could benefit from harnessing the power of promotional patches?

Let EMT help make it easy! View our list of products at www.emteasy.com. If you don’t see what you need, don’t let that stop you. Just contact us with the details on the project and what you are looking to accomplish, and we’ll help you figure out the rest!

Nurse’s Best Friend is Here!

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Published on: April 5, 2016

Don’t Forget Nurses Week: May 6-13

http://emteasy.com/product-detail/Petite-Loop/425
http://emteasy.com/product-detail/Ninja-Loop/426

See how it works here:
https://www.youtube.com/watch?v=vIhNUm9Ip04

Nurses Week Facebook

New Case Study: Liquid Pourer

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Published on: November 2, 2015


Purpose: Promote your business as potential clients enjoy a soothing drink from their new liquid pourer. This product is a bartender’s best friend and allows for the smooth, continuous flow of spirits from the bottle. This allows for speed and consistency when making drinks or for easier access and perfect pours from home.

Market: Beverage products

Objective: Increase holiday sales, promote brand loyalty

Strategy: Competition is high in the liquor business as there are many new brands and flavors created every year. In order to excel, businesses need to stand out among all the competitors and present the consumer with an original idea. As part of a strategy to increase sales during the holiday season, a small liquor company decided to give away a free liquor pourer with the purchase of any 750mL bottle.

Results: The liquid pourer was a huge success. The company sold 18% more large 750mL bottles of liquor than any previous year and the number of returning customers also increased over the following months.

Features:

>       Metallic chrome finish

>       Rubber base insert fits most wine, olive oil, and other beverage bottles

>       Approximately 4” tall with 1 ½” x 15/16” oval or 1 ¼” circle imprint

>       Includes custom full color imprint with epoxy dome

>       Production time: 6 Working days. 4 working day rush service available

Liquid Pourer

Testimonial: Lisa Pabst, Office Manager

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Published on: October 9, 2015

“I worked with Lisa Pabst. She was great. She answered my questions, which lead me to pick a different bigger clip. I don’t mind if you use my feedback in your blog. As I said, I am sure my customer will be ordering again. They were a big hit for the tournament. I am sure this will be a yearly purchase for the fund raiser.”

–Candi Bussiere, Moca Creations

 

Lisa Pabst, Office Manager
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