Case Study: Pink 2-D Ribbon Lapel Pins

Case Study: Pink Ribbon Lapel Pins

Purpose: Durable and long lasting pin die struck from jewelers metal, with hand filled bold enamel colors. Size: 1.” Each pin comes with a clutch back and is individually poly bagged.

Market:  Health/Wellness

Objective: Create awareness about mammograms for Breast Cancer Awareness Month, increase social media presence, and gain new clientele.

Strategy:  A large drugstore that just opened wellness clinics in a large city hoped to increase patient intake by offering discounted mammograms for the month of October. These patients would be offered five pink ribbon lapel pins to distribute to their friends with the hopes that they too would get mammograms, and spread the word about breast cancer awareness for October. Th

Results: In the month of October, the number of mammograms performed rose over 30%. On social media, word spread and on Facebook, the company page received an additional 600 likes, in addition to hundreds of new followers on Twitter.  The campaign was a huge success giving the clinic both good publicity and increasing sales.

Features:

  • Highly Polished Gold Finish
  • 2-D
  • Immediate Shipment

 

Item #AR2, 2-D Pink Ribbon Lapel Pin
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Welcome , today is Friday, October 19, 2018