Case Study: American Flag Lapel Pin

 

Purposes: It’s more than a lapel pin, an American Flag lapel pin is a statement about your pride and dedication to your country. Our selection of American Flag Lapel Pins are perfect for any campaign, event, or giveaway.

Market: Politics

Objective: Win over voters by making them feel a sense of pride in the country and respect for the candidate.

Strategy: A well-known politician in Ohio decided to run for senator. He was running on a platform about restoring the American dream. It was all about making people feel pride in their country once again. He decided to order thousands of American Flag lapel pins and hand them out to anyway and everyone he spoke to.

Result: After months of rallies, debates, and events, the politician gained a lot of traction and won the election. People felt a certain closeness to him because of the lapel pins and a feeling of pride in their vote and their country.

  • Die struck U.S. flag lapel pin
  • Highly polished gold metal finish with three soft enamel colors
  • Includes butterfly clutch
  • Size: 7/8″
  • In stock for fast delivery
American Flag Lapel Pin

Case Study: Holds-a-Bit®

Purposes: Securely holds drill bits (larger than one quarter inch) and drivers where you need them most

Market: Retail

Objective: Have customers sign up for a store credit card for a drill/drill bit sale. The credit card would provide 5% off or No Interest if Paid in Full within 12 Months. The Holds-a-Bit was distributed at the cash register, if customers agreed to sign up for the hardware retail store’s credit card.

Strategy: A large retail chain sought to increase customers signing up for store credit cards. History had shown that when customers signed up for these charge cards, the customer purchased more, and in addition, the retail chain was able to market directly and specifically to that customer. However, if the merchant loans customers money to buy the goods/services, there will be additional profit from each sale: the interest collected on the loan (less the cost of funds; merchants typically borrow money from a bank (or other investors) to then lend in turn to their customers). This assumes that the customers do not default on the loans, of course. Cashiers were asked to ask each customer checking out if they would be interested in saving 5% and getting Holds-A-Bit for signing up for the store credit card. The promotional weekend saw credit card applications increase 35% over the weekend before.

Features:

  • Exclusively from EMT!
  • Securely holds drill bits (larger than one quarter inch) and drivers where you need them most
  • Universal fit accommodates most cordless & corded drills
  • Durable, flexible material stands up to the industrial & job site use
  • Non-magnetic
  • Prices include a white imprint
  • Delivery for Samples: one week
  • Delivery for Production: 2 weeks
  • Rush Service available

New Factory and Construction Products from EMT. Email customercare@emteasy.com for a free sample

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