Case Study: Pink 2-D Ribbon Lapel Pins

Case Study: Pink Ribbon Lapel Pins

Purpose: Durable and long lasting pin die struck from jewelers metal, with hand filled bold enamel colors. Size: 1.” Each pin comes with a clutch back and is individually poly bagged.

Market:  Health/Wellness

Objective: Create awareness about mammograms for Breast Cancer Awareness Month, increase social media presence, and gain new clientele.

Strategy:  A large drugstore that just opened wellness clinics in a large city hoped to increase patient intake by offering discounted mammograms for the month of October. These patients would be offered five pink ribbon lapel pins to distribute to their friends with the hopes that they too would get mammograms, and spread the word about breast cancer awareness for October. Th

Results: In the month of October, the number of mammograms performed rose over 30%. On social media, word spread and on Facebook, the company page received an additional 600 likes, in addition to hundreds of new followers on Twitter.  The campaign was a huge success giving the clinic both good publicity and increasing sales.


  • Highly Polished Gold Finish
  • 2-D
  • Immediate Shipment


Item #AR2, 2-D Pink Ribbon Lapel Pin

How EMT and Promotional Product Distributors Spread the Word: October is Breast Cancer Awareness Month

Spreading the word on Breast Cancer Awareness: Lia Acres is committed to the cause.

“Sorry for the late response as I have been absent from the office for a short period. However, I would like to thank you for delivering the sample pins for our company to distribute.  Please see attached for the picture display of the sample pins along with custom-made cards before delivery to 20 of our customers. These pins were mailed out so there are no pictures of distribution.

Thank you once again for letting us be a part of spreading this awareness.”

— Lia Acres, FrankHill Limited

How EMT and Promotional Product Distributors Spread the Word: October is Breast Cancer Awareness Month

Spreading the word on Breast Cancer Awareness: Shana Anderson-Nute is committed to the cause.

“Thank you for sending them. We received them and they look great. I’m doing a breast cancer poker tournament on Oct. 4th and I’m going to be handing them out to the players to wear to also help promote awareness. This is our 3rd Texas Hold ‘em for the Tatas Tournament and I’ve done the 40 mile breast cancer walk in San Francisco for the past 3 years (and yes, I’m signed up for 2015). It’s such a life changing experience! Thanks to the help of wonderful people in my life I’ve personally raised over $25k for BCA so far and my goal is another $10k in the next 9 months.

I’ve attached some pictures including one of me (the one wearing “Walkin’ cuz I <3 my BOOBS and yours too” tank top) and my 4 friends who help me put the tournament on. The gal in the pink jacket is my friend Monique who just went into remission last year!

As you can see I’m as committed to you to this great cause. Please feel free to share any or all of this and thank you for

Thanks again for the great pins. I hope it spurs some orders too!”

— Shana Anderson-Nute, BASI, Spitfire Advertising

EMT’s Pink 2-D Awareness Ribbon is Commonsku’s Product of the day.

Remember, next month is breast cancer awareness month. Please review,, and learn more about EMT’s Pink Awareness campaign, “You are not alone.”


You are not alone: EMT’s Breast Cancer Awareness Campaign

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Published on: June 26, 2013

To promote Breast Cancer Awareness, EMT has started a new campaign,”You are not alone.” To promote this campaign, free samples of EMT’s 2-D ribbon awareness lapel pin will be provided to promotional products distributors, after they call in with a shipper number.

What can you do to help? Please click here for a list of breast cancer awareness organizations, fundraisers, and events.

Pricing for Pink Products

For EMT Breast Cancer Awareness product pricing and information, please click on the product below that you are interested in.

Exclusive Folding Bag Hangers
Paper Air Fresheners
PitchFix Hybrid
Embroidered Appliqués
2-D Ribbon Awareness Lapel Pin
3-D Ribbon Awareness Lapel Pin
Bicycle Seat 4C




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