Case Study: Guardian Angel

Purpose: The guardian angel is a light, portable, inconspicuous tool that can be used to protect yourself and loved ones from potential attackers. Designed mainly for women, the guardian angel is used by placing two fingers inside the holes with the bottom resting securely in your palm. In the event of an attack, the wing points will be jabbed towards the eyes or any fleshy part of an attacker. By attaching this key chain to your car keys, you are insuring that a guardian angel is always watching over you.

Market: Personal Protection

Objective: To increase the security and well-being of women as they travel

Strategy: The owner of a major promotional company became aware of an increase in street violence when a close friend of theirs was mugged in a parking lot. Wanting to reduce the number of defenseless women in the city, they started offering a line of personal protection gear to their customers. The first in this line was the guardian angel which was given to a handful of employees to test.

Results: The testimonials of the employees were extremely positive. The guardian angel made them feel more secure as they traveled and were intuitive to use. It felt comfortable in their hands and those that had children off at college said they would feel better knowing their child had a guardian angel.

Features:

>       Contoured to fit most hands

>       Concentrates strike force to deter attackers

>       Available in black and white

>       Convenient key ring attachment

>       Large pad print spot color 1 ½” X 1”

>       Production time: 6 Working days

Guardian Angel in White

New Case Study: Crystal Key Tags

Purposes:

2-D or 3-D crystal key tags with Red, green or blue internal led light complete with upscale nickel plated key ring, light up a dark entryway. The stock shape is rectangular, and the imprint can be etched in the crystal, on the crystal, or both. This gift comes in a deluxe packaging, so it’s perfect for gift-giving, trade shows, and business gifts.

Market: Education

Objective: Shine a light on a very serious issue, and provide an affordable, but practical promotional product to be part of a gift bag conference attendees were receiving.

Strategy: A conference was planned on a state college campus by the state’s Human Trafficking Task Force in an effort to “shine a light” on human trafficking.” The cost to attend the conference was $125. After the event, each attendee of the conference received a gift bag full of contact information, souvenirs, and marketing collateral.  The symbolic, but practical crystal key tag was selected for the promotional bag, because it went the theme of “shining a light” on a serious issue.

Results:  In the conference, one speaker used the promotional item to start a social media campaign. All of the attendees were asked to pose with the crystal key tag and post a selfie on the taskforce’s Facebook page. Approximately 749 people posted on a selfie with the light on, to bring this very serious issue into the light. The Facebook page gained 204 additional likes, and several people inquired on how and where to get the key tag to help “shine a light on human trafficking in Michigan.”
 

  • On/off switch to conserve replaceable battery
  • Stock rectangular shape, with a 2D or 3D imprint etched in the crystal, on the crystal, or both
  • Production time: 15 working days
  • red, green and blue LED light

 

Crystal Key Tags

Testimonial: Novella Charon, Account Manager

Categories: Testimonials
Comments: No Comments
Published on: September 21, 2015

“Novella is a true professional and I thoroughly enjoy working with her.  She takes my creative ideas and helps me turn them into top notch virtuals and products that wow my clients.  She has great ideas and solutions and definitely goes above and beyond to help me provide the best possible solutions for my clients.  I appreciate her and the partnership we have with EMT…….. She really makes it EMT-EASY! :)”

Angela Morris – The Promo Shopper

 

Novella Charon, EMT Account Manager


Case Study: American Flag Lapel Pin

 

Purposes: It’s more than a lapel pin, an American Flag lapel pin is a statement about your pride and dedication to your country. Our selection of American Flag Lapel Pins are perfect for any campaign, event, or giveaway.

Market: Politics

Objective: Win over voters by making them feel a sense of pride in the country and respect for the candidate.

Strategy: A well-known politician in Ohio decided to run for senator. He was running on a platform about restoring the American dream. It was all about making people feel pride in their country once again. He decided to order thousands of American Flag lapel pins and hand them out to anyway and everyone he spoke to.

Result: After months of rallies, debates, and events, the politician gained a lot of traction and won the election. People felt a certain closeness to him because of the lapel pins and a feeling of pride in their vote and their country.

  • Die struck U.S. flag lapel pin
  • Highly polished gold metal finish with three soft enamel colors
  • Includes butterfly clutch
  • Size: 7/8″
  • In stock for fast delivery
American Flag Lapel Pin

Testimonial: Novella Charon, Account Manager

“Novella, I wanted to let you know we received the key chains in yesterday and we couldn’t be more happy with them! We are super confident our customer will absolutely LOVE them! Thanks for everything. We hope to do business with you again in the near future.”

–Jaclyn Sweet, Barrington Printing

Novella Charon, Account Manager

 

My Start in the Emblematic Jewelry Business by Steve Weinstein

When I was in High School, my family business was a small struggling woodworking factory. We made ornate cabinets and cornices in the style of Louis XIV and a line of inlaid serving trays. It was a difficult market with slow growth, large inventory and high marketing costs. One day a family friend and local Distributor came to the factory. He had a need for some award plaques that his Supplier could not meet and asked my father if we could make them. “If it’s made of wood we can make it” was my father’s proud reply.

The next day the Distributor returned to pick up his order. “These are beautiful! There’s nothing of this quality available in our industry. What do I owe you?” My dad, sensing an opportunity replied “I don’t know, I never made one before. What are they worth?”. He told us, and a few months later we were exhibiting at our first trade show in New York.”

A few years later I had come into the business full time, and was tasked with scheduling production of the awards portion of our product line. We had begun to acquire a reputation for producing custom products, and a Distributor brought us a project for desk pen sets. Part of the project involved insetting a custom medallion in the base. Our domestic source for casting medallions could not produce them at the required price point, so my Dad asked another Distributor friend for a referral. He was given a contact in Taiwan who made coins, which was passed to me for follow up. I sent a Telex (fax machines had yet to be invented) to the Taiwanese factory owner, who gave an acceptable estimate. I sent detailed specifications and payment via Express Mail, and about 8 weeks later the medallions arrived.

My father was so impressed that he gave me the project of adding emblematic products to our line, making me proprietor of that part of the business. About 15 years later I sold the woodworking part of the business and Emblem Marketing Team or EMT was born. Our line of products has diversified and grown over the years, but we remain focused on our core products of lapel pins, medals, key tags and embroidered emblems.

 

The Chief Emblemologist tells his story

 

EMT is the Distributor’s Choice

Lapel Pins: Fast, Easy and USA-Made

 

Completely New Packaging Idea for Lapel Pins

*Additional cost for Pin Pockets™ on USA Made lapel pins

Veterans Day: Immediate Shipping

Immediate Shipping on all patriotic in stock items.

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