Case Study: Bicycle Seat Cover

Purposes: Compact and lightweight, the bicycle seat cover protects seats from inclement weather, dust and sun-fading with a flexible fit for almost any bicycle seat.

Market: Winery Tours

Objective: To complement a winery bicycle tour in Oregon.

Strategy: A larger winery in Oregon was known for their yearly Sunday bike tours in August. The ride takes wine enthusiasts through the rolling hills of the winery, enjoying a variety of activities through the day and beautiful views. As part of the package, they wanted to include the custom bike seat cover in order to make the riders feel more involved and promote the company and event.

Results: The bike ride was very successful for another year, and the bike seat covers were a hit. The seat covers complemented the rest of the day’s activities well, and people were thrilled about the gifts they left with. After a few months of using the cover to protect their bike seats, the winery saw a hike in registration for the next year’s event.

  • Flexible fit, long wearing nylon material with elastic band
  • Fits bike seats from extra-slim to extra-large
  • Protects from inclement weather, dust and sun-fading
  • Easy to store
  • Compact and lightweight for direct mail promotions
  • Extra-large imprint area, approximately 8″ long by 6″ wide
  • Production time: 3 weeks
Bicycle Seat Cover
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