Case Study: Guardian Angel

Purpose: The guardian angel is a light, portable, inconspicuous tool that can be used to protect yourself and loved ones from potential attackers. Designed mainly for women, the guardian angel is used by placing two fingers inside the holes with the bottom resting securely in your palm. In the event of an attack, the wing points will be jabbed towards the eyes or any fleshy part of an attacker. By attaching this key chain to your car keys, you are insuring that a guardian angel is always watching over you.

Market: Personal Protection

Objective: To increase the security and well-being of women as they travel

Strategy: The owner of a major promotional company became aware of an increase in street violence when a close friend of theirs was mugged in a parking lot. Wanting to reduce the number of defenseless women in the city, they started offering a line of personal protection gear to their customers. The first in this line was the guardian angel which was given to a handful of employees to test.

Results: The testimonials of the employees were extremely positive. The guardian angel made them feel more secure as they traveled and were intuitive to use. It felt comfortable in their hands and those that had children off at college said they would feel better knowing their child had a guardian angel.

Features:

>       Contoured to fit most hands

>       Concentrates strike force to deter attackers

>       Available in black and white

>       Convenient key ring attachment

>       Large pad print spot color 1 ½” X 1”

>       Production time: 6 Working days

Guardian Angel in White
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