EMT Case Study: Pet Leashes and Collars

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Published on: July 30, 2013

EMT Product: Dog Leash & Collar

•  Over 100 fabric colors available. All non-toxic materials, safe for pets. •  Durable metal clasp
•  Sizes to fit all pets, many additional styles available. Call for information.
•  Pricing includes a one color, step and repeat, silk-screened imprint.
•  Free PMS color match.
•  Optional jacquard woven or dye sublimation imprints quoted upon request.
•  Production time: 3-4 weeks

Purposes: Pet and specialty retailers, breeders, trainers, shelters and rescue organizations, pet food manufacturers, pet show and competitions, fundraisers “Mutt Struts” and “Bark Park” events, vet offices and pet wellness center.

Client: Republican Fund Raiser

Market: Political

Objective:  An affordable, colorful and community responsible way to promote the Republican Party, with a community responsible product.

Strategy: A fundraiser was being held locally for the Republican Party. The initiative was to find a way to thank donors for monetary and time contributions with an affordable fun product—that promotes community responsibility. Pet leashes and collars were provided for all dog owners who contributed to the cause. Now local Republican Party members have a fun, unique and interesting way to promote their party each time they walk their dogs.


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