EMT Case Study: Spectraflex® Key Tags

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Published on: March 26, 2014
  • Brightly colored Spectraflex® Key tags – lightweight and flexible – easy to carry in pocket or purse
  • Daily exposure to logo or message
  • 2-dimensional molded imprint on a custom shape
  • Amazing small detail reproduction

Market: State Lottery Corporation

Objective:  Brand Awareness, Celebration of 20th anniversary, and also as part of a marketing campaign geared at gambling responsibly.

Strategy: As part of their 20th anniversary and conjunction with an a marketing campaign to promote “playing responsibly,” a state corporation lotto company passed out over 5,000 branded and colorful PVC Spectraflex® key tags throughout the state. The colorful key tags were a resounding success.

PVC colorful and flexible key tags
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