Case Study: Spectraflex Coaster

Categories: Case Studies, Spectraflex
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Published on: March 29, 2015

Purposes: Spectraflex® Coasters are the ideal product for anyone who wants to protect the surface of a table or desk where someone might place their beverage. Affordable, colorful, and flexible, this product has been used in promotions for restaurants, taverns, convention centers, coffee shops, casinos, and so many more. The cost, color vibrancy, and capacity for replicating small detail make this a very popular promotional product.

Market: Oil and Gas Industry

Objective: To create new product buzz and name and introduce a few new sales representatives—who would be focusing on this portion of the company’s product line at a large industry trade show.

Strategy: By the drilling and motor company’s marketing department thinking out of the box in designing this giveaway, it was hoped that the new product would be talked about and that the sales people would be considered fun and easy to talk to. The product decided on was a Spectraflex® coaster shaped into a record (for the new record breaking capabilities of the new product), and the record cover would be a playful image of the product and sales managers. By the first three days at the trade show, the company’s leads generated from the trade show tripled. Everyone seemed to be requesting one, and the playful imagery of the sales team caused a lot of conversation and speculation. After the success of the product at the trade show, it was decided that the sales team would carry the Spectraflex® Coaster/Record gift in their sales kit—many of the sales staff have remarked on what a great conversation starter the product is and how practical for meetings.

  • Brightly colored Spectraflex® coasters are flexible, durable and waterproof
  • Prices include a 2-dimensional molded imprint with a custom shape and 6 molded PVC colors
  • Free PMS color match
  • 3-D designs are available and quoted on request
  • Delivery: Pre-production sample 2-3 weeks. Full production 3 weeks after sample approval

 

Spectraflex Coaster: Made into a record with a record cover
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