Case Study: Custom Belt Buckle

 

Purposes: The Die Struck Belt Buckle presents a custom and very unique way to show off your brand or associationn a fashionable way. Often times, one thinks of a prized promotional item when viewing custom belt buckles.

Market:  Financial

Objective: To make employees feel valued and keep the turnover rate low.

Strategy: A large financial firm located in Boise, Idaho were able to tie overall company morale to customer satisfaction and sales. In a country where the average amount of jobs for people by the age of 50 is 11.7, the retention rate for good employees is extremely important. The firm hires hundreds of drivers to transport valuable goods and currency across the country. In order to lower the turnover rate, which in turn saves millions of dollars, the company started an employee appreciation program. Part of this program was rewarding drivers for each milestone with the company. One of the biggest rewards was a bonus and gift basket for every million miles driven. The custom belt buckle was proudly worn by employees who had a new appreciation for their jobs and felt more valued within the company. Employees were rewarded for the longevity of their employment, special projects, and other various accomplishments.

 

Results: While the program was relatively low cost for the company, it made employees happier, increasing productivity, and decreased the turnover rate by over 27%! This saved the company millions of dollars in training and time. The belt buckles were a huge hit among drivers, who wore them proudly, increasing the company’s name recognition.

 

  • Reproduce intricate designs or logos in any size or shape
  • Choose from 2-dimensional or 3-dimensional high relief
  • Custom shape at no extra charge
  • Choice of bright nickel, bright copper, black nickel, antique brass or antique copper finishes. Other finishes QUR
  • Optional soft enamel or resin enamel colorfill. Free PMS color match
  • Enhancements include personalization, numeral tabs and consecutive numbering

 

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