Case Study: Folding Bag Hanger

Purposes: The folding bag hangers feature a unique hidden hook which unfolds from a recessed track, stores compactly in bag or briefcase, hangs bag securely from any flat surface, and keeps your bag clean, safe and close-by in restaurants, offices and restrooms.

Market: Television Production Industry

Objective: Make studio audience feel more involved at a new morning talk show. Promote the show in a fashionable way.

Strategy: A big television station was about to begin producing a new morning talk show. They wanted to do something special for the first month of the show being on-air. Everyone in the live audience would receive a custom bag hanger to go along with the experience they were having at the studio. Even people watching at home could see and understand the kind of giving and trendy personalities the show portrayed.

Results: The show started off with excellent ratings. It only took a couple months to move into a better timeslot, and the bag hangers were a huge hit. The few thousand handed out were popping up all over New York and surrounding areas, promoting the popularity of the show for years to come.

  • Only available at EMT! USA Patent 7,644,900.
  • Stores compactly in bag or briefcase. Hangs bag securely from any flat surface.
  • Keep your bag clean, safe and close-by in restaurants, offices and restrooms.
  • Bright nickel finish
  • Deluxe presentation box standard.
  • Production time: 8 working days. 5 working day rush service available.

    Folding Bag Hanger
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