Case Study: Lanyards

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Published on: September 17, 2015

Purposes: The economical polyester lanyard with two color expert silkscreened imprint is a versatile, high-quality promotional product; it’s perfect for mailers and to give away at company and social events. With over 13 standard attachments to choose from, the 36” lanyards have a wide variety of potential applications including: security and id purposes for internal employees as well as visitors, keys for any purpose, employee accomplishments or years-of-service, for prescription glasses or sunglasses, cameras, and outside survival gear. All of this wiith only a 2-3 week production time.

Market: Electronics

Objective: Create a presence at a popular camera trade show, and also generate interest in a new product that was released at the show. The promotional product needed to be bright to be noticed, and because so many were being handed out, it needed to be economical as well.

Strategy: The first 250 people to arrive at the camera company’s booth received a lanyard with a unique key at the end. The visitors had to keep the lanyard with the key until the very last day of the show; the show lasted 4 days. Then they had an opportunity to use the key attached to the lanyard to open a glass case. Inside the case, was a new release camera, along with photography kit and gear totaling over $5000. There was only one big winner, but all day long these bright lanyards were spotted on over 250 recipients. The final winner also gave the camera company an opportunity for a press release. Although this was a pricey giveaway, traffic spiked on the produce page on the website over 79.8%. The company was successful in generating quite a buzz about their new product revision. In addition, Twitter was full of product questions.

• Silkscreen on tube lanyards offer silkscreened imprint on rounded, tubular polyester
• One side imprint standard. Second side imprint available
• 13 standard attachments available. ATT05 standard attachment
• 36″ length  & 2-3 week production

EMT Lanyard
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