Promo to the Moon and Back.

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Published on: July 22, 2019

2019 marks the 50th anniversary of the first moon landing. So many TV, radio, print and digital publications have been centered around this historic event that it only seems natural for promotional products to take part as well.

At Chaffee Elementary School, named after Roger Chaffee, who was a part of the Apollo missions, students competed in a patch design contest. The winner’s patch would accompany the new S.S. Roger Chaffee spacecraft into space.

Incorporating cultural or corporate milestones into your promotional products marketing strategy is nothing new. What sets this school apart is the level of engagement from the students during the event. In our technological world, we hear all the time about engaging users with content or special offers. But what about physical engagement?

According to Digital Commerce 360 “Companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies”.

Encouraging a person to be creative while engaging with your brand can create a positive and memorable experience that boosts top-of-mind brand awareness. Creative competitions are a perfect was to encourage interaction with your brand and may lead to more organic social media tags and followers. Next time your company celebrates a milestone, try celebrating in a unique and engaging way that taps into your audience’s creative side.

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