New Product Release: Factory and Contractor Products

Categories: CordGrip, EMT, Holds-A-Bit
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Published on: February 23, 2015

Case Study: Holds-a-Bit®

Purposes: Securely holds drill bits (larger than one quarter inch) and drivers where you need them most

Market: Retail

Objective: Have customers sign up for a store credit card for a drill/drill bit sale. The credit card would provide 5% off or No Interest if Paid in Full within 12 Months. The Holds-a-Bit was distributed at the cash register, if customers agreed to sign up for the hardware retail store’s credit card.

Strategy: A large retail chain sought to increase customers signing up for store credit cards. History had shown that when customers signed up for these charge cards, the customer purchased more, and in addition, the retail chain was able to market directly and specifically to that customer. However, if the merchant loans customers money to buy the goods/services, there will be additional profit from each sale: the interest collected on the loan (less the cost of funds; merchants typically borrow money from a bank (or other investors) to then lend in turn to their customers). This assumes that the customers do not default on the loans, of course. Cashiers were asked to ask each customer checking out if they would be interested in saving 5% and getting Holds-A-Bit for signing up for the store credit card. The promotional weekend saw credit card applications increase 35% over the weekend before.

Features:

  • Exclusively from EMT!
  • Securely holds drill bits (larger than one quarter inch) and drivers where you need them most
  • Universal fit accommodates most cordless & corded drills
  • Durable, flexible material stands up to the industrial & job site use
  • Non-magnetic
  • Prices include a white imprint
  • Delivery for Samples: one week
  • Delivery for Production: 2 weeks
  • Rush Service available

New Factory and Construction Products from EMT. Email customercare@emteasy.com for a free sample

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