The Power of Promo

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Published on: May 30, 2017

Industry professionals are using the hashtag #powerofpromo, and for good reason! These often small products can make a big impact when used correctly.

We recently wrote a post on a patch we did for a self promotion campaign in alignment with our attendance at the PromoMarketing Power Meetings. This set of patches became coveted and meeting attendees were not only eager to perform the actions necessary to receive the patch, but as we are hearing, most of these patches made the trip home and were kept by the recipients. That’s a big deal!

Similarly, Catherine Graham of commonsku issued a challenge from the stage at skucon for the audience to write down three scary things they always wanted to do, but were too scared to do.   The challenge Catherine issued resonated with us so we decided to create something to send out to remind people of this challenge after this amazing conference. Our team developed a postcard mailer that was both visually stunning and also included something tactile, an adhesive patch with the words “Get Comfortable on the Edge” on it.  The patch was a simple, full color product that people could peel off and keep nearby as a reminder to do the things that scare them.  In addition the card included a very strong call to action, asking people to write down their three scary things and then go do them!

Some of these pieces ended up on commonsku and in other social media feeds, and are still showing up even now, almost half a year later.

One of these posts was from our friend and supporter, Charity Gibson, who posted not once, but twice.  The first photo she posted was right after the event and her three things were 1) Ride roller coasters at Six Flags, 2) Move out of State, and 3) Visit China.  In a follow-up post four months later, she posted this:

 

gibson

 

Another memorable post was made by our friend Anna Henley of Spot Prints. She posted this photo and commentary:

 

henley

 

The thing I really love about posts like these are that promotional products have the ability to do so much more than just hold a logo.  A pin, a patch, or though we don’t sell them, even something as simple as branded pens, have the power to help brands share messages and tell their stories. Even more, these products have the power to help brands become a part of their clients’ stories.  When you find a way to do that, you win, and the prize is so much more than just a one-time transaction.   A win like this means you develop relationships, earn trust, and build loyalty.   THAT is the #powerofpromo!

 

Start preparing now…New Ornament to come!

The Perfect PitchFix Packaging

Unique and economical presentation packaging
that will add value to your gift!

  • Deluxe gift set features a vintage round metal tin holding Pitchfix® Hybrid divot tool,
    with custom ball marker and two extra ball markers. Logo lid with large custom full color imprint with epoxy dome. (#PFX-HYTRB)
  • Metal rectangular gift box with window lid shows off a Pitchfix® Hyrbrid divot tool with
    custom ball marker. (#PFX-HYTWB)
  • Black, carbon fiber one-piece gift box with custom logo lid. (#PFX-HYCRB)
  • Individual retail-style clamshell packaging
  • Bulk Packaging Standard

 

Case Study: Pitchfix® XL 2.0

•    New, Pitchfix® XL 2.0 offers two imprint locations for lots of custom design area
•    Includes custom die struck magnetized ballmarker with full color imprint
•    Bonus full color large custom imprint on the reverse side of divot tool
•    Optional stock imprint on second side at no extra charge. Choice of 18 full color stock designs

Purposes: The PitchFix® XL 2.0 is for the golfer who appreciates design, functionality, and appreciates the best. This newly designed version of the PitchFix offers two imprint locations for maximum branding. In addition to these traits, it comes with a removable ball marker. This product was inspired by the PitchFix Hybrid for companies who sought to make a big impression at events.

Market: Computer Science/Technical

Objective: Large imprint, branding, functionality, creativity, fast production turn around, deluxe packaging options.

Strategy: A large software company wanted to provide golf gift bags for their silent auction to raise money for cancer awareness. Deluxe packaging, functionality and creativity were the main reasons why the PitchFix® XL 2.0 was selected for the auction. The PitchFix® XL 2.0 also includes custom magnetic ball marker and was purchased in the deluxe gift set in round tin with a hat clip (available with an additional cost). The golf event was to be followed by dinner, a silent auction and entertainment to raise money for cancer. At the end of the day, over 30K was raised for the local cancer foundation.

PitchFix® XL 2.0

New Product Release: Customized Zinc Alloy Award Rings

January 13, 2014

EMT announces New Recognition Jewelry: Award Ring

Indianapolis, IN – EMT (asi/52263 UPIC: EMTEASY) has announced a new product release. Ultra low cost  recognition award rings made of non-toxic zinc alloy material. Award rings have a stock “Star Achievment” shank design, choice of 5 stock bezel messages and include either a full color poly dome logo emblem or die-struck soft enamel logo emblem center.

“These rings are absolutely beautiful, very high quality,” said Kally Musser, Customer Care Coordinator at EMT. “Many customers love the option for the rings to come in a ring gift box—the perceived value is much higher than the affordable price would suggest. They are an extremely impressive award.”

EMT 2013/2014 New Award Rings:

•             Perfect for team building, corporate meetings, awards, fraternal organizations, school and youth groups.

•             Include five stock bezels to recognize excellence

•             Antique brass finish standard; other finishes available

•             Full color poly dome center – Item #R-PED – Eight working day production

•             Die struck soft enamel center – Item #R-DS – Four week production

These award rings have a huge perceived value at a price that anyone can afford, the pricing is as a low as $5.98(P) with a $50(P) setup for poly dome; all of EMT pricing is always on a P discount.

About EMT

With more than 35 years of experience, Indianapolis, IN based supplier, EMT remains clearly focused on providing worry and hassle-free solutions to promotional products distributors for their emblematic jewelry, awards and other promotional needs. EMT has received numerous awards and recognition including the 2013 Counselor Distributor’s Choice Award, two 2013 Supplier Achievement Awards and holds DC Platinum Supplier status by Distributor Central. For more information, visit www.emteasy.com.

Velvet Gift Box Available

 

Die Struck Soft Enamel Center - Item #R-DS

 

Full color poly dome center - Item #R-PED

Faster Production Times Than the North Pole. EMT’s Christmas Ornaments. Email customercare@emteasy.com for a sample!

Happy Holidays Ornaments – Stock Shapes

Star of Bethlehem with intricate pierced details (#ORN-SB)
Red translucent stained glass effect ornament (#ORN-RO)
Includes a full color imprint w/epoxy dome.
Imprint area: 1″ round.
Silver metallic hanging cord.
Ornaments measure approximately 3” tall”
Die Cast Snowflake Shape with intricate pierced details.
Snowflakes finishes options are high gloss nickel or bright white finishes.
8 days standard, 5 day rush with epoxy, 3 day rush without epoxy domed imprint
Unique decorative envelope option available for (ORN_SB, ORN_RO, ORN-WS & ORN-NS)

 

It's time to get in a rush!

Only if you are serious about awards…

Comments: No Comments
Published on: December 2, 2013

A shining addition to any special presentation.

Simply elegant, highly polished plates with custom etched imprint. Low minimum quantities and budget conscious pricing make these an easy award or recognition solution for:

Corporate gifts
Retirement and anniversary gifts
Achievement awards
Sales recognition
Academic honors
Sports championships
Membership identification/signage
Every permanently etched plate brings with it a one-of-a-kind appeal through polished accents, textured backgrounds and artistic designs.
Each can be personalized with the name, date, achievement or message that you select, ensuring every award is unique to its recipient.
Available in 5 stock sizes.
Choice of bright gold, bright silver, antique brass and antique silver finishes.
Optional soft enamel colorfill.
Custom imprint templates here.
NO DIE OR SETUP CHARGES.
Pricing Includes wood display stand and deluxe satin-lined presentation box.
Fast four week production. Rush service available.

 

EMT Case Study: Bottle Stoppers

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Published on: November 27, 2013

Purposes:  Parties, Restaurants, Bars, Wineries, Distilleries, Stores, Hospitality Stores, Drugstores, Grocery Stores, Liquor Manufacturers, Catering Companies, Yachts, Casinos, Golf Courses, Spirit Companies, and Sporting and Music Venues where Beverages are served.

Client: Luxury Automobile Company

Market: Automotive

Objective: Holiday Party Gift/Branding

Strategy:  A luxury automotive company wanted an affordable, yet high-end corporate gift to distribute at their annual executive New Year’s Eve party. Bottle Stoppers were added to each gift bag, and executives were able to reuse this product all through the year–each time viewing the luxury automobile company’s prominent logo. The deluxe gift packaging for this item makes it a great gift idea for the holiday season.

  • Highly polished nickel finish
  • Rubber stopper insert fits most wine and other beverage bottles
  • Low 50 piece minimum order
  • Full color epoxy dome imprint
  • Deluxe black, two-piece gift box packaging included
  • Production time: 8 working day standard. 5 working day rush service available
Luxurious Bottle Stopper in Deluxe Packaging (product always comes in this packaging).

Tis’ the Season for EMT’s Newly Designed Ornaments. Email customercare@emteasy.com for a sample with your shipper #!

Categories: EMT, Holiday, Ornaments, Packaging
Comments: No Comments
Published on: November 5, 2013
  • Star of Bethlehem with intricate pierced details (#ORN-SB)
  • Red translucent stained glass effect ornament (#ORN-RO)
  • Includes a full color imprint w/epoxy dome.
  • Imprint area: 1″ round.
  • Silver metallic hanging cord.
  • Ornaments measure approximately 3” tall”
  • Die Cast Snowflake Shape with intricate pierced details.
  • Snowflakes finishes options are high gloss nickel or bright white finishes.
  • 8 days standard, 5 day rush with epoxy, 3 day rush without epoxy domed imprint
  • Unique decorative envelope option available for (ORN_SB, ORN_RO, ORN-WS & ORN-NS)

It’s not the size of the package…

Categories: EMT, Golf, Packaging
Comments: No Comments
Published on: October 1, 2013

Unique and economical presentation packaging
that will add value to your gift!

  • Deluxe gift set features a vintage round metal tin holding Pitchfix® Hybrid divot tool,
    with custom ball marker and two extra ball markers. Logo lid with large custom full color imprint with epoxy dome. (#PFX-HYTRB)
  • Metal rectangular gift box with window lid shows off a Pitchfix® Hyrbrid divot tool with
    custom ball marker. (#PFX-HYTWB).
  • Black, carbon fiber one-piece gift box with custom logo lid. (#PFX-HYCRB)
  • Individual retail-style clamshell packaging.
  • Standard packaging: individual poly bag.

http://www.emteasy.com/pages/product-pages/golf/pitchfix-hybrid/pitchfix-hybrid.html

 

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