Case Study: Bicycle Survival Tool

Purposes: The Credit Card Sized Bicycle Survival Tool was designed to be a “do-it-all” tool—small enough to fit comfortably in the cargo or on the person of a bicyclist. It includes a custom case and is perfect for anyone who wants a tool that can perform the following functions: Can Opener, Knife Edge, Screwdriver, Ruler, Bottle Opener, 4-Position Wrench, Butterfly Screw Wrench, Saw Blade, Compass Indicator, 2-Position Wrench & Keychain Hole. This product is designed for anyone who prefers to pack light.

Market: Education

Objective: Speeding through school and residential zones was common, and there were too many pedestrian injuries and deaths in one county. Green Ribbon Month was started in 1998 by one county’s Safe Kids Coalition to protect children from being hit by motor vehicles in school zones and crosswalks. Three teenagers were hit and killed in one intersection alone over a period of six years. Awareness was going to be the key factor in making a statewide change.

Strategy: The public awareness campaign included green ribbons displayed on signs, cars, people, fences, trees, and poles. In addition, local PTAs had parents and drivers all sign pledges to drive 5 mi/h under the posted speed in school zones and residential areas, to stop at crosswalks, to yield to pedestrians when making turns, to not pass a vehicle stopped for a pedestrian, and to educate their children about pedestrian safety. Children also signed pledges about safe pedestrian practices. Good media coverage helped the project along, including a publicized press conference with representatives from several organizations and the police department.

Results:
Costs of the program were minimal as sponsors — local printing companies, the health departments, and the Highway Safety Officers — funded the reproduction of posters, information packets that contained bicycle accessories (including the Bicycle Survival Tool), and mailings. Local PTAs spent about $15 to buy ribbons and copy pledge cards.
The project was a success in the county of its origin and soon spread to the entire state. The State Governor declared September to be Green Ribbon Month, and in the fourth year after the program began, more than 35,000 people participated. Most impressively, pedestrian and motor vehicle crashes decreased every year after the implementation of the program.

•    Bike Tool Size: Performs several different functions
•    Includes a customized case
•    Production Time: 8 days
•    Bike tool size: 3 1/8″ x 2 1/4″

EMT Bicycle Survival Tool

 

 

EMT’s Bicycle Helmets are in Commonsku’s Product of the Day Mix

Categories: Bicycle Products, EMT
Comments: No Comments
Published on: September 26, 2013

Protects, identifies and colorfully decorates!

New and practicalt gift for the commuting cyclist, bike enthusiasts, bike clubs and teams, bike retailers, eco-friendly organizations, schools and special event give-aways.

  • Keeps expensive helmets free of scratches and dust while in storage.
  • Breathable Lycra material for cool wearing while riding.
  • Extra-large full product imprint area with four color process imprint.
  • Compact and lightweight, easy to mail for event registration confirmations.
  • Room for lots of event & sponsor logos. Identify your club or race in full color!
  • Stretchy, flexible-fit with elasticized hem.
  • Conforms to all helmet shapes.
  • Custom imprint template here.
  • Production time: 15 working days.

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