Case Study: Bicycle Seat Cover

Purposes: Compact and lightweight, the bicycle seat cover protects seats from inclement weather, dust and sun-fading with a flexible fit for almost any bicycle seat.

Market: Winery Tours

Objective: To complement a winery bicycle tour in Oregon.

Strategy: A larger winery in Oregon was known for their yearly Sunday bike tours in August. The ride takes wine enthusiasts through the rolling hills of the winery, enjoying a variety of activities through the day and beautiful views. As part of the package, they wanted to include the custom bike seat cover in order to make the riders feel more involved and promote the company and event.

Results: The bike ride was very successful for another year, and the bike seat covers were a hit. The seat covers complemented the rest of the day’s activities well, and people were thrilled about the gifts they left with. After a few months of using the cover to protect their bike seats, the winery saw a hike in registration for the next year’s event.

  • Flexible fit, long wearing nylon material with elastic band
  • Fits bike seats from extra-slim to extra-large
  • Protects from inclement weather, dust and sun-fading
  • Easy to store
  • Compact and lightweight for direct mail promotions
  • Extra-large imprint area, approximately 8″ long by 6″ wide
  • Production time: 3 weeks
Bicycle Seat Cover

Brian Stidham presents in this supplier showcase

Comments: No Comments
Published on: June 9, 2015

Check Brian Stidham in this Supplier Showcase.

Case Study: Bottle Opener BOL120

Purposes: Our stock bottle openers offer quality promotional items at an affordable price in only 8 working days! They are the perfect promotional item for parties and special events, tradeshow giveaways, organizations, restaurant and bar openings, micro-breweries, etc.

Market: Bars and Lounges

Objective: To help successfully create a perfect opening night, setting the reputation for the night club into the future.

Strategy: In a place like Miami, competition among high end nightlife is high. Some say the success of the opening night can determine the club’s future in the busy city. A new night club was opening and promotion was high to create a buzz around town. They wanted not only to create a reputation for themselves, but to keep people coming. They decided to use the high quality custom bottle openers throughout the night, and gave one to everyone on their way out.

Results: Opening night was a huge success. The bar created a buzz around town and the bottle openers were popping up all over the city. They helped promote the bar for months as they were on people’s keychains, and the bar has been packed every weekend since they opened!

  • Die cast key ring with reverse side bottle opener.
  • Includes full color epoxy dome imprint (size: 7/8″ round).
  • Matte nickel finish.
  • Includes split key ring attachment
  • Production time on all of the above: 8 working days
  • 5 working day rush service available. QUR

 

BOL120

 

Tradeshow Follow Up by EMT President Steve Weinstein

Trade shows. For some a necessary chore; for others an exciting opportunity. My first trade show experience was in 1974 at the Sporting Goods Manufacturers Association show in New York City. We were new in the awards business and operating on a shoe string. There were four of us sleeping in one room at the Holiday Inn. Pizza and burgers cost three times our accustomed tariff. Sticker shock lurked around every corner. How much to carry my samples from the loading dock to my 10 foot booth? You must be kidding. Over $100 for a table? And I don’t get to keep it?

Today my budgets are a little more generous, but costs have increased exponentially. Budgeting is a key first step in trade show planning. If you don’t know what you expect to spend, you can’t know if the show was successful. EMT participates in a dozen or so trade shows in one format or another annually. The one thing that has not changed is the single element most essential to make the most of the trade show investment – Follow up. Boothmanship is important, an attractive booth is helpful and product knowledge is key, but one can do a merely adequate job of presenting at a show and still achieve outstanding results if leads are properly qualified and follow up is performed religiously.

You only know you’ve found it when you know what you’re looking for

Why am I here? That’s the first answer required in the quest for qualified prospects. The Promotional Products trade is unique among industries to which I have exposure. Ours is the one transaction in which my customer, the Distributor, cannot buy anything from me until he or she has already sold it. It is useless for me to greet attendees in my booth and attempt to close a transaction. My goal is to determine what type of customers the Distributor calls on and what applications she has for the products.

How do I get to be number 1?

This initial conversation sets the agenda for all that is to follow. A #1 lead is one who has clients that use my product and has an active project for which I can make a proposal. Less urgent grades are given to others who might be prospects in the future. Potential volume also is a component of determining follow up urgency and investment of resources. Notes, notes, notes. Write down what you talked about. Especially the prospect’s’ personal interests, kids, dogs, favorite meals when traveling and anything that will maintain the connection initiated in the booth.

Hound them unmercifully until I get an order

Well, not really. But almost. Fast, cogent and consistent communication keep our booth conversation top of mind in the clutter of trade show memories. Pertinent samples, virtual presentations and quotations make me stand out in a very crowded field. I am constantly amazed when Distributors tell me that requests made at a show go unfilled for weeks or months after an event. In this case not only does the early bird get the worm, the persistent bird gets the whole meal.

 

EMT President Steve Weinstein gives thumbs up

 

Testimonial: Brian Stidham, Key Accounts Manager

Comments: No Comments
Published on: May 21, 2015

“Working with Brian and EMT in general has been nothing but a pleasure.  During EME, Brian provided us with product samples and current info on new and underutilized products that have proven to be great ideas for a couple of my clients already.  Additionally, immediately after EME, Brian was able to get an emergency order of magnetic hat clips turned around for me in about 3 working days.  Since EME, I have spoken with Brian twice and have received additional, valuable information to show to my clients and prospects.  EMT has a great product line and have performed beautifully for us on both domestic and overseas products.”

Greg Rosner, Sr. Brand Management Consultant, BMP

 

Brian Stidham, Key Accounts Manager

Case Study: Holds-a-Bit®

Purposes: Securely holds drill bits (larger than one quarter inch) and drivers where you need them most

Market: Retail

Objective: Have customers sign up for a store credit card for a drill/drill bit sale. The credit card would provide 5% off or No Interest if Paid in Full within 12 Months. The Holds-a-Bit was distributed at the cash register, if customers agreed to sign up for the hardware retail store’s credit card.

Strategy: A large retail chain sought to increase customers signing up for store credit cards. History had shown that when customers signed up for these charge cards, the customer purchased more, and in addition, the retail chain was able to market directly and specifically to that customer. However, if the merchant loans customers money to buy the goods/services, there will be additional profit from each sale: the interest collected on the loan (less the cost of funds; merchants typically borrow money from a bank (or other investors) to then lend in turn to their customers). This assumes that the customers do not default on the loans, of course. Cashiers were asked to ask each customer checking out if they would be interested in saving 5% and getting Holds-A-Bit for signing up for the store credit card. The promotional weekend saw credit card applications increase 35% over the weekend before.

Features:

  • Exclusively from EMT!
  • Securely holds drill bits (larger than one quarter inch) and drivers where you need them most
  • Universal fit accommodates most cordless & corded drills
  • Durable, flexible material stands up to the industrial & job site use
  • Non-magnetic
  • Prices include a white imprint
  • Delivery for Samples: one week
  • Delivery for Production: 2 weeks
  • Rush Service available

EMT’s Heart Shaped Bag Hanger is Product of the Day on Promo Marketing

Shocking New Product from EMT: Stun Guns

«page 2 of 5»

Categories

Welcome , today is Thursday, December 12, 2019