What Does Your skucon #EMTPatch Say About You?

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Published on: March 15, 2017

We were fortunate to be sponsors for the promotional products industry’s most disruptive educational event, skucon. And, because patches are on fire in both the retail and promotional markets we thought it fitting that custom adhesive patches be our contribution to the skucon swag bag. EMT and commonsku created five different patches with the help of the talented Tee Hamilton. These patches are representative of the different functions needed to run a successful business operation.

Did you attend skucon? If so, which patch did you snag? If not, take a look at the photo. Which one fits you?

sku-con patches

So, what exactly does your skucon #EMTPatch say about you?

 

Entrepreneur:

The entrepreneur. The dreamer. The visionary. You, my friend, are the one that has ideas and sees potential and opportunity in every situation both personally and professionally. You are filled with passion for your endeavors and often act as the catalyst to change and innovation. The idea of failure does not dishearten you, but instead provides the fuel for your brighter than the sun, “I’m going to take over the world someday” fire.

For your playlist: “I will survive” – Gloria Gaynor

 

Creative:

What people say, you see. Conversations become pictures and movies in your mind. You are able to articulate and convey brand message differently than most. You might tell the story through actual written word, or maybe you have possess the skills necessary to transform thoughts and ideas into pictures and logos. Whatever your unique skills might be, your existence in the mix is necessary because you add color and breathe life into what would otherwise be a boring world full of monotony and routine. While the world is busy building boxes and trying fit themselves into them, you are busy turning those boxes into airplanes and helping our brands take flight and soar to new heights.

For your playlist: “Yellow Submarine” – The Beatles

 

Marketing:

You can have the best tasting pie on the planet, but if no one knows about it, you aren’t going to sell any of it! You are responsible for ensuring that not only do people know about the pie, but that they feel like they can’t live without having a piece of it. You believe that your company has the best story to tell and are charged with making sure this story is heard by the greatest number of people in the shortest amount of time. A marketer is Cupid personified, armed with a bag full of your-company-branded arrows, you head into the world with the goal of helping people fall in love.

For your playlist: “Papas Got a Brand New Bag” – James Brown

 

Sales:

Ah, the closers! You arrive on the scene fueled by equal amounts of coffee and ambition. The entrepreneurs dreamed it up, the creatives brought it to life, the marketers have told the world about it, and now you get to head in to seal up the deal! Your feature-benefit game is strong and you can overcome the objections of the masses before people even have time to object. You are the relationship builder, creative problem solver, and customer-factory liaison. You are charming and full of passion and personality, and are able to think on your feet. If you’re really great at what you do, you don’t have to play the price game to get business. In your world, it’s all about value baby. Priceline negotiator ain’t got nothin’ your mad skills.

For your playlist: “Eye of the Tiger” – Survivor

 

Operations:

Operations a.k.a. The Glue that Holds it All Together. When Mr. or Mrs. Priceline Negotiator up there makes promises, it’s on you to figure out how to deliver on-time and under-budget. There’s no time in your world for unicorns and rainbows. You are the straight shooter tasked with efficiency. Systems and processes? Now that’s your jam! More often than not, you can be found behind the scenes, working long hours. Your desk is most likely piled high with orders to enter and bills to pay, which you could get to a lot more quickly if you weren’t also fighting “UPS Delivery Exception Notification” and “Why is the printer jammed again” fires. Yet still, you do what it takes to make it happen. Creatives can keep doing their thing. Marketers can keep marketing. Sales can keep selling. And the entrepreneurs can keep…well.. God only knows what they are doing by now, but thanks to you, we can all keep on keepin’ on. To the operations rockstars, you are the unsung heroes, and for this we salute you.

For your playlist: “I Got the Power” – C&C Music Factory

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Which patch did you pick, and where do you fit in the mix? Also, because inquiring minds want to know: What songs are on your power playlist?  

Need patches? EMT makes custom patches easy! Don’t just put a logo on them. Let’s work together to create a series that helps you tell your client’s brand story! Email customercare@emteasy.com for more samples, pricing, and info.

Case Study: Guardian Angel

Purpose: The guardian angel is a light, portable, inconspicuous tool that can be used to protect yourself and loved ones from potential attackers. Designed mainly for women, the guardian angel is used by placing two fingers inside the holes with the bottom resting securely in your palm. In the event of an attack, the wing points will be jabbed towards the eyes or any fleshy part of an attacker. By attaching this key chain to your car keys, you are insuring that a guardian angel is always watching over you.

Market: Personal Protection

Objective: To increase the security and well-being of women as they travel

Strategy: The owner of a major promotional company became aware of an increase in street violence when a close friend of theirs was mugged in a parking lot. Wanting to reduce the number of defenseless women in the city, they started offering a line of personal protection gear to their customers. The first in this line was the guardian angel which was given to a handful of employees to test.

Results: The testimonials of the employees were extremely positive. The guardian angel made them feel more secure as they traveled and were intuitive to use. It felt comfortable in their hands and those that had children off at college said they would feel better knowing their child had a guardian angel.

Features:

>       Contoured to fit most hands

>       Concentrates strike force to deter attackers

>       Available in black and white

>       Convenient key ring attachment

>       Large pad print spot color 1 ½” X 1”

>       Production time: 6 Working days

Guardian Angel in White

New Case Study: Crystal Key Tags

Purposes:

2-D or 3-D crystal key tags with Red, green or blue internal led light complete with upscale nickel plated key ring, light up a dark entryway. The stock shape is rectangular, and the imprint can be etched in the crystal, on the crystal, or both. This gift comes in a deluxe packaging, so it’s perfect for gift-giving, trade shows, and business gifts.

Market: Education

Objective: Shine a light on a very serious issue, and provide an affordable, but practical promotional product to be part of a gift bag conference attendees were receiving.

Strategy: A conference was planned on a state college campus by the state’s Human Trafficking Task Force in an effort to “shine a light” on human trafficking.” The cost to attend the conference was $125. After the event, each attendee of the conference received a gift bag full of contact information, souvenirs, and marketing collateral.  The symbolic, but practical crystal key tag was selected for the promotional bag, because it went the theme of “shining a light” on a serious issue.

Results:  In the conference, one speaker used the promotional item to start a social media campaign. All of the attendees were asked to pose with the crystal key tag and post a selfie on the taskforce’s Facebook page. Approximately 749 people posted on a selfie with the light on, to bring this very serious issue into the light. The Facebook page gained 204 additional likes, and several people inquired on how and where to get the key tag to help “shine a light on human trafficking in Michigan.”
 

  • On/off switch to conserve replaceable battery
  • Stock rectangular shape, with a 2D or 3D imprint etched in the crystal, on the crystal, or both
  • Production time: 15 working days
  • red, green and blue LED light

 

Crystal Key Tags

Testimonial: Novella Charon, Account Manager

Categories: Testimonials
Comments: No Comments
Published on: September 21, 2015

“Novella is a true professional and I thoroughly enjoy working with her.  She takes my creative ideas and helps me turn them into top notch virtuals and products that wow my clients.  She has great ideas and solutions and definitely goes above and beyond to help me provide the best possible solutions for my clients.  I appreciate her and the partnership we have with EMT…….. She really makes it EMT-EASY! :)”

Angela Morris – The Promo Shopper

 

Novella Charon, EMT Account Manager


Case Study: American Flag Lapel Pin

 

Purposes: It’s more than a lapel pin, an American Flag lapel pin is a statement about your pride and dedication to your country. Our selection of American Flag Lapel Pins are perfect for any campaign, event, or giveaway.

Market: Politics

Objective: Win over voters by making them feel a sense of pride in the country and respect for the candidate.

Strategy: A well-known politician in Ohio decided to run for senator. He was running on a platform about restoring the American dream. It was all about making people feel pride in their country once again. He decided to order thousands of American Flag lapel pins and hand them out to anyway and everyone he spoke to.

Result: After months of rallies, debates, and events, the politician gained a lot of traction and won the election. People felt a certain closeness to him because of the lapel pins and a feeling of pride in their vote and their country.

  • Die struck U.S. flag lapel pin
  • Highly polished gold metal finish with three soft enamel colors
  • Includes butterfly clutch
  • Size: 7/8″
  • In stock for fast delivery
American Flag Lapel Pin

Power Meeting in Newport Beach 2015

Here are a few of the moments captured at Power Meeting in Newport Beach.

Alyssa Gurdon with EMT poses with a drill and Holds-A-Bit

 

Left to Right: Jacque Anthony with Brand Fuel hanging out with Brian Stidham, Key Account Manager at EMT

 

Jay Albert - From World Logo at Power Meeting- Newport Beach

 

Testimonial: Novella Charon, Account Manager

“Novella, I wanted to let you know we received the key chains in yesterday and we couldn’t be more happy with them! We are super confident our customer will absolutely LOVE them! Thanks for everything. We hope to do business with you again in the near future.”

–Jaclyn Sweet, Barrington Printing

Novella Charon, Account Manager

 

My Start in the Emblematic Jewelry Business by Steve Weinstein

When I was in High School, my family business was a small struggling woodworking factory. We made ornate cabinets and cornices in the style of Louis XIV and a line of inlaid serving trays. It was a difficult market with slow growth, large inventory and high marketing costs. One day a family friend and local Distributor came to the factory. He had a need for some award plaques that his Supplier could not meet and asked my father if we could make them. “If it’s made of wood we can make it” was my father’s proud reply.

The next day the Distributor returned to pick up his order. “These are beautiful! There’s nothing of this quality available in our industry. What do I owe you?” My dad, sensing an opportunity replied “I don’t know, I never made one before. What are they worth?”. He told us, and a few months later we were exhibiting at our first trade show in New York.”

A few years later I had come into the business full time, and was tasked with scheduling production of the awards portion of our product line. We had begun to acquire a reputation for producing custom products, and a Distributor brought us a project for desk pen sets. Part of the project involved insetting a custom medallion in the base. Our domestic source for casting medallions could not produce them at the required price point, so my Dad asked another Distributor friend for a referral. He was given a contact in Taiwan who made coins, which was passed to me for follow up. I sent a Telex (fax machines had yet to be invented) to the Taiwanese factory owner, who gave an acceptable estimate. I sent detailed specifications and payment via Express Mail, and about 8 weeks later the medallions arrived.

My father was so impressed that he gave me the project of adding emblematic products to our line, making me proprietor of that part of the business. About 15 years later I sold the woodworking part of the business and Emblem Marketing Team or EMT was born. Our line of products has diversified and grown over the years, but we remain focused on our core products of lapel pins, medals, key tags and embroidered emblems.

 

The Chief Emblemologist tells his story

 

Testimonial: Novella Charon, Account Manager

Categories: Testimonials
Comments: No Comments
Published on: October 28, 2014

“My customer was happy with the patches themselves, and even more impressed with the sooner than expected delivery, so thank you.  This was actually the first patch I ever ordered, so I’ll need to keep an eye out for other opportunities, since the entire process and level of service was terrific.  Thanks for following up with me.”

—Dave Cashour, Resolute Digital Printing

Novella Charon, Account Manager

Veterans Day: Immediate Shipping

Immediate Shipping on all patriotic in stock items.

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